Expert blog posts on email marketing best practices and related topics including email marketing optimization, email marketing tools, email marketing agency, email marketing vendors, email marketing provider and campaign email marketing solution.

Engage Already! 7 Ways to Avoid the Re-Activation Email With Email Marketing Best Practices

2021-11-09T21:05:10+00:00

Bad news: Not everyone cares what’s in your email message. And over time, the trend is towards ever less interest in your content and offers. The once enthusiastic subscriber–new to the relationship with your brand and eagerly opening each email you send–is eventually replaced by a disinterested bystander who’s more likely to click delete than open. How does this happen? It’s human nature and inevitable: Subscribers simply lose interest over time, for lots of reasons. But […]

Engage Already! 7 Ways to Avoid the Re-Activation Email With Email Marketing Best Practices2021-11-09T21:05:10+00:00

More CASL Q&A: Understanding Prospecting Under CASL

2021-11-09T21:05:11+00:00

As the new Canadian Anti Spam Law (CASL) went into effect this week, those in email marketing still have plenty of questions about how to be compliant with this strict legislation…even within our own email marketing agency. This of course includes prospecting…no, not the panning for gold kind, but the panning for sales leads kind. It’s one thing to send an email to an existing customer who has already re-opted in to receive your emails, as […]

More CASL Q&A: Understanding Prospecting Under CASL2021-11-09T21:05:11+00:00

New Survey From Email Marketing Provider ClickMail Shows How Successful Email Marketers Do It

2021-11-09T21:05:18+00:00

For years, email has been a top-performing marketing channel. With recent advances in technology along with changing consumer expectations, email faces new challenges as a marketing medium. As an email marketing provider, we wondered, “How do the most successful marketers overcome those challenges?” To find out, we partnered with Ascend2 to do a survey. Ascend2 interviewed 518 marketers to learn how those companies with very successful email marketing programs differ from companies that are less successful. […]

New Survey From Email Marketing Provider ClickMail Shows How Successful Email Marketers Do It2021-11-09T21:05:18+00:00

“Let It Go”—The Elsa Approach to Email Marketing Means Customizing Your Preference Center

2021-11-09T21:05:19+00:00

Have you see “Frozen” yet? If you haven’t, you need to, if for no other reason than to know why the 3-year-old at the back of the airplane is belting out the words “Let it gooooo… Let it gooooo” as your plane is cruising through the air. (Although you should also see it because it’s a cute movie…and it’s taking over our lives.) Popularity and pop culture aside, the song “Let It Go” is more than […]

“Let It Go”—The Elsa Approach to Email Marketing Means Customizing Your Preference Center2021-11-09T21:05:19+00:00

Email Marketing Best Practices: Keeping Fake Emails Off Your List From Day 1

2021-11-09T21:06:26+00:00

Keeping your in-house email list relevant and clean is important. For one thing, a clean list helps your email deliverability rate by decreasing your chances of hard bounces, and therefore list hygiene should also be among your email marketing best practices. Part of this hygiene is removing those email addresses that haven’t opened or in any way engaged with your messages. Many suggest only sending to subscribers who have engaged within the last 12 months. Some […]

Email Marketing Best Practices: Keeping Fake Emails Off Your List From Day 12021-11-09T21:06:26+00:00

Is Your Fear of Frequency Justified? Rethinking Email Marketing Best Practices

2021-11-09T21:06:26+00:00

You’ve heard of urban legends and old wives’ tales, of course, but did you know the email marketing industry has its own legends and tales? The email marketing industry—and perhaps all industries—is rife with beliefs and best practices based on heresy, not fact. Alchemy Worx shed light on one of those myths-turned-beliefs with a study on the real cost of unsubscribes when email frequency increases. The belief of many marketers is increasing email frequency will increase […]

Is Your Fear of Frequency Justified? Rethinking Email Marketing Best Practices2021-11-09T21:06:26+00:00

Stop Sender’s Remorse With These Email Marketing Best Practices

2021-11-09T21:06:27+00:00

Sender’s remorse: that sick feeling you get in your stomach when you realize you’ve sent an email campaign that shouldn’t have gone out. How many email marketers have wished “unsend” was a feature ESPs offer? But it’s not, which means sender’s remorse will happen to just about every email marketer at some point in his or her career. We recently had two such cases happen to clients of our email marketing agency. First, we had a […]

Stop Sender’s Remorse With These Email Marketing Best Practices2021-11-09T21:06:27+00:00

Get Seen! 5 Tips for Improving Your Email Open Rates

2021-11-09T21:06:34+00:00

Email open rates: Do you ever feel like your life revolves around them? Every send leads to email tracking leads to questions about how many opens and how many clicks. And every send is a chance to ask the question, “How do we increase our email open rate?” First, know what you’re capable of. Know what your current rate is and determine what you want it to be. Figure out what’s reasonable for your organization, and […]

Get Seen! 5 Tips for Improving Your Email Open Rates2021-11-09T21:06:34+00:00
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