Expert blog posts on email marketing best practices and related topics including email marketing optimization, email marketing tools, email marketing agency, email marketing vendors, email marketing provider and campaign email marketing solution.

Get It Right: How to Do Right Message, Right Time Email Marketing

2021-11-09T21:06:35+00:00

When it comes to email marketing, relevance is the key. And delivering the right message at the right time is the key to being relevant, which makes it the goal of many email marketers. It doesn’t sound so hard, does it? The right message at the right time? It’s not like it’s rocket science, after all. Actually, with a smart use of your email analysis, right message is fairly easy to do. However, right time can […]

Get It Right: How to Do Right Message, Right Time Email Marketing2021-11-09T21:06:35+00:00

Add These 6 Tactics to Your Email Marketing Strategy for Increased ROI

2021-11-09T21:06:36+00:00

Almost anything can drive the need for a bigger return on your email investment. Is the C suite asking for more proof of the success of your email program? Perhaps you want a bigger budget but management wants a bigger payback. Or maybe it’s simply your job to improve the email marketing program at your organization. Whatever the reason for the focus on email marketing ROI, your email strategy is key to increasing it. Whether you […]

Add These 6 Tactics to Your Email Marketing Strategy for Increased ROI2021-11-09T21:06:36+00:00

Email Still Has to Be Stellar Because Technology Only Gets You so Far

2021-11-09T21:08:00+00:00

Email marketing solutions have evolved into extremely sophisticated tools for segmenting and targeting, messaging customers based on previous purchases or even abandoned shopping carts. What marketers can achieve today would astound the marketer of yesterday. But there’s still a factor of yesteryear that’s relevant today: No matter how sophisticated your technology and implementation of email marketing solutions, you still have to be wanted in the inbox. You still need to be engaging your audience and getting […]

Email Still Has to Be Stellar Because Technology Only Gets You so Far2021-11-09T21:08:00+00:00

Selling Email to the C-Suite: Tips for a Bigger Budget

2021-11-09T21:08:01+00:00

Are you itching to do more with email but tight purse strings are preventing you from doing so? If you’re a marketer trying to argue for an increased investment in email marketing solutions but you’re not getting it, we have some tips for you to help you make a more convincing argument. First you have to understand the mindset of your audience. The C-suite tends to think of email as something highly commoditized because they don’t […]

Selling Email to the C-Suite: Tips for a Bigger Budget2021-11-09T21:08:01+00:00

Testing as Email Marketing Best Practices? New eBook Makes A/B Split Tests Easy

2021-11-09T21:08:22+00:00

Test, test and test again…that’s a mantra you’ll hear a lot from this email marketing consultant, because it is only by testing that you can continually improve what works for your organization. Why email best practices alone aren’t enough Email marketing best practices have their place, but testing is the only way to know for sure what your own email marketing best practices must be, because there is no “one size fits all” in this industry. […]

Testing as Email Marketing Best Practices? New eBook Makes A/B Split Tests Easy2021-11-09T21:08:22+00:00

Failing at Email? An Email Marketing Consultant Can Raise Your Grade

2021-11-09T21:08:26+00:00

Are you failing at email? Many marketers are, according to the Econsultancy/Adestra Email Marketing Industry Census 2013. That study finds 61% of marketers rate their email marketing as poor or average, and only 4% rate their email marketing as excellent. If almost two-thirds of marketers gave themselves poor grades for email marketing during a recent survey, imagine the grades their subscribers would give them! And only 4% are getting top marks, while only 35% grade themselves […]

Failing at Email? An Email Marketing Consultant Can Raise Your Grade2021-11-09T21:08:26+00:00

Beyond Email Marketing Tools: Content Matters

2021-11-09T21:08:26+00:00

As email marketing consultants, we try to keep up with industry news, but occasionally the emails, blogs and newsletters pile up. Then we tend tackle that pile all at once rather than one article or post at a time. We don’t mind it, really, because it sometimes allows us to spot trends where we otherwise wouldn’t. And today’s trend that emerged as we tackled the pileup of email marketing news and insights? Content matters. Between reading […]

Beyond Email Marketing Tools: Content Matters2021-11-09T21:08:26+00:00

B2B Email Marketing: How Many Mobile Opens Can You Really Get?

2021-11-09T21:08:27+00:00

From our perspective as email marketing consultants, the first and foremost among email marketing best practices might just be, “Assume nothing.” Second to that is probably, “Test everything.” No assuming and lots of testing: Adhere to those two best practices and you’ll likely make better use of your email marketing budget and staff time, as well as enjoy a higher return on your investment. The statistics you’re about to see are proof of our “don’t assume, […]

B2B Email Marketing: How Many Mobile Opens Can You Really Get?2021-11-09T21:08:27+00:00
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