Expert blog posts on email marketing best practices and related topics including email marketing optimization, email marketing tools, email marketing agency, email marketing vendors, email marketing provider and campaign email marketing solution.

What Your B2B Email Marketing Solution Can Learn From B2C Marketing

2021-11-09T21:08:34+00:00

Some days it feels like B2C and B2B email marketing exist in two different worlds. The first tends to have smaller B2B email lists and longer sales cycles. The other tends towards larger lists and faster sales. As a result, they are sometimes viewed as requiring totally different best practices. Yet there are areas where these two distinct areas of email marketing overlap and even offer new approaches, by borrowing one from the other. In a […]

What Your B2B Email Marketing Solution Can Learn From B2C Marketing2021-11-09T21:08:34+00:00

How Do Clickable Images in Email Skew Your CTR?

2021-11-09T21:08:40+00:00

Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important content in graphics are not visible. He asked if our other clients avoid images and make all buttons as text-in-tables. The big answer to his question is, of course, it depends. It depends on your audience and their expectations and desires. It depends on your brand, because some […]

How Do Clickable Images in Email Skew Your CTR?2021-11-09T21:08:40+00:00

Social Seems Sexy, But Email Equals Sales

2021-11-09T21:08:43+00:00

Email marketers are used to numbers…lots of numbers. That’s because numbers matter in email. How many people are on your list? What was your email deliverability rate on that last campaign? How many were opened? How many click throughs? How many conversions? Unsubscribes? Forwards? Spam complaints? Numbers are so core to email, there’s even a book called Email Marketing by the Numbers. Yet some numbers can be misleading. They can make you think maybe email isn’t […]

Social Seems Sexy, But Email Equals Sales2021-11-09T21:08:43+00:00

Increase Your Sliver of the Email Attention Pie

2021-11-09T21:08:44+00:00

How much attention does your marketing email really get? Really? Maybe not as much as you think. And it’s not just your email. Studies indicate that the time people spend on email is quite a low percentage of the total time they spend on their smartphones and computers. On mobile devices, people spend just 5.3% of the time on email (and instant messaging) and on computers, only 7.1% of their time is devoted to email. Consider […]

Increase Your Sliver of the Email Attention Pie2021-11-09T21:08:44+00:00

False Spam Complaints: The Damage They Do and How to Avoid Them

2021-11-09T21:09:14+00:00

Many people continue to use the Spam button to opt out of emails, rather than bother to unsubscribe. They don’t care or realize that the Spam button works against you, the email marketer. They only know they don’t want to hear from you any longer and flagging your email as spam will make it go away. Knowing this, you’re probably not surprised to learn that marketing email results in more spam complaints than any other type […]

False Spam Complaints: The Damage They Do and How to Avoid Them2021-11-09T21:09:14+00:00

Video Email: 10 Tips for Getting Moving

2021-11-09T21:09:15+00:00

Web video is hotter now than ever. YouTube gets 4 billion videos streamed every single day. Social media users share video on Facebook and other channels. Video is also an integral part of many B2B and B2C websites. This popularity and its power makes video a natural for giving email marketing an advantage too. Why does video get so much attention? In part, video as a marketing channel is a passive alternative to written content which […]

Video Email: 10 Tips for Getting Moving2021-11-09T21:09:15+00:00

Improve Your Frequency by Improving Your Content

2021-11-09T21:09:30+00:00

Frequency is a critical component of email marketing. Yet how often is too often? Send too many emails and you annoy, perhaps to the point of being marked spam. Email too little and you miss out, because your competitor got into their inbox at just the right time instead of you. There is no universal answer for the question, “How often is too often?” For a B2B company using email to promote an expensive, long sales-cycle […]

Improve Your Frequency by Improving Your Content2021-11-09T21:09:30+00:00
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