Email marketing best practices Archives - Page 7 of 21

Going Mobile: Choosing Fluid vs. Responsive Design

Sharon2021-11-09T21:09:34+00:00

Designing for mobile…it’s a hot topic because how and where people interact with email has changed. Today we are checking our email on mobile devices like smartphones and iPads while waiting in line at the bank or at the local espresso stand. We’re even checking email while at our kids’ soccer games, and–let’s be honest–during dull meetings too. The point is, we aren’t always at our desktops any longer, meaning you can’t be sure where your […]

Going Mobile: Choosing Fluid vs. Responsive DesignSharon2021-11-09T21:09:34+00:00

Work That Inbox: What Email Marketers Can Learn From Networking

Sharon2021-11-09T21:09:37+00:00

If you’re in marketing, chances are you’ve been to a networking event of some kind at some time. A networking event can be any number of things, including a chamber of commerce breakfast, an AMA luncheon or an industry-specific dinner, but they all have the same ultimate purpose: Connecting potential sellers and buyers. Effective networking is a skill. A friend calls the wrong approach to networking not-working. That’s what you’re doing when you go to a […]

Work That Inbox: What Email Marketers Can Learn From NetworkingSharon2021-11-09T21:09:37+00:00

Determine Your Audience’s Behavior Before You Design for Mobile

Sharon2021-11-09T21:09:43+00:00

There’s plenty of talk these days about designing for mobile. That’s a good thing, since eMarketer’s Email Marketing Benchmarksreport notes that about a third of emails are now opened using mobile devices. Email marketing technology is evolving, which makes designing for a variety of devices easier than ever. Yet as with anything email marketing related, we need to take a step back before we start on the design. Just because technology makes it easy doesn’t ensure technology makes it good. Designing your email […]

Determine Your Audience’s Behavior Before You Design for MobileSharon2021-11-09T21:09:43+00:00

Morgan Stewart’s List of 101 Things You Could Be Testing

Sharon2021-11-09T21:09:45+00:00

One of the advantages to working with so many email marketing companies and getting so much email is being inundated with so many emails. OK, that might not sound like an advantage. But from an educational and best practices standpoint, it is! That’s because there is always a great history of best practices advice, comparative analyses, and other information in our inbox, making the inbox a fantastically simple resource in an extremely complex industry. This morning here at ClickMail Marketing, we scrolled down and came across this gem of email […]

Morgan Stewart’s List of 101 Things You Could Be TestingSharon2021-11-09T21:09:45+00:00

It’s OK to Ask: Re-Activating Subscribers With a Question

Sharon2021-11-09T21:10:54+00:00

How do you re-engage the inactive subscriber? That’s an oft heard question for those of us who spend every day involved in email marketing solutions. And we also offer this one to ponder: How do you know when someone is disengaged and inactive? How do you measure disinterest? Every one of us ignores emails at times…even emails from friends and family! Just because someone isn’t interacting with your emails doesn’t necessarily mean they don’t want to […]

It’s OK to Ask: Re-Activating Subscribers With a QuestionSharon2021-11-09T21:10:54+00:00

Subject Lines With Staying Power

Sharon2021-11-09T21:11:06+00:00

Question: How old is the oldest email in your inbox? Chances are it’s more than a few days old—maybe even more than a few weeks old. As I write this, I see the oldest message sitting in my inbox showed up over a year ago! This is one more reason for writing killer subject lines. Yes, you’re right to focus on getting set up with the right html email marketing software, but that software only helps you get […]

Subject Lines With Staying PowerSharon2021-11-09T21:11:06+00:00

How to (Easily) Get Ahead of Your B2B Competition

Sharon2021-11-09T21:11:08+00:00

Shocking. Only 25% of B2B email marketers recently surveyed by Pardot test for mobile rendering. This email marketing consultant thinks that just might be a number that needs to change. One need only walk down the street or into a coffee shop to see someone checking email on their smartphone or PDA. In fact, I can’t think of a single business person who doesn’t regularly check their email on a mobile device, even in the middle of […]

How to (Easily) Get Ahead of Your B2B CompetitionSharon2021-11-09T21:11:08+00:00

Defining the “Unengaged” Subscriber

Sharon2021-11-09T21:12:37+00:00

We’ve been talking a lot lately about unengaged subscribers. It seems the whole email marketing industry has. But then someone asked the question, how do you decide when a subscriber is unengaged? And we realized that question needs addressing! As with so many things email, this question has no set answer. It is something your organization will need to decide…and decide you should because it’s not until you can recognize that someone is unengaged that you […]

Defining the “Unengaged” SubscriberSharon2021-11-09T21:12:37+00:00

Keep It Clean! Scrub Your List Like You Scrub Your Dishes

Sharon2021-11-09T21:12:39+00:00

This morning I scrubbed the pot from last night’s dinner. You know the kind of scrubbing I mean: Down and dirty with the scouring pad because remnants of dinner were affixed to the sides of the pot. See, I didn’t scrub it the night before. I was too worn out. So it sat overnight. And dried. Thoroughly. As I was scrubbing the stubborn dried on gook, trying to return the inside of the pot to the […]

Keep It Clean! Scrub Your List Like You Scrub Your DishesSharon2021-11-09T21:12:39+00:00

Email Integration 101: What You Need to Know

Sharon2021-11-09T21:12:41+00:00

Email integration is important because the data that allows you to be relevant is always residing in other systems. And relevancy is key to engagement is key to email marketing ROI. However, not all integrations are the same. Differences include the amount of data, types of data and speed of data transfer. All of these factors can impact your results, so you must be sure your email integration is delivering what you need. Although they might […]

Email Integration 101: What You Need to KnowSharon2021-11-09T21:12:41+00:00