One thing to love about the email marketing industry is the plethora of advice and information! One thing to watch about the email marketing industry is the plethora of advice and information! Often the well-meaning email expert offers great advice based on first-hand experience. That advice has real value! But lacks any caveats. In the past week, I have seen two examples of this: 1) an article claiming that five lines of text in an email […]

  Last time , we talked about adding triggered automated emails to your email marketing program as an incremental improvement that can add up to a big boost in email marketing ROI. As promised, here’s the second of our suggestions for these kinds of small changes with rockin’ returns. This one might have you scratching your head at first, however. Today’s suggestion? Incrementally grow your list. Yes, incrementally. Rather than go for a huge jump in […]

If you’re searching for email solutions as big, huge fixes that will give you big, huge boosts in ROI, consider thinking small instead. Incremental improvements in your email marketing program can add up to that big boost you’re seeking. As email marketing consultants, we see all kinds of opportunities when new clients come to us. That’s  because email is made up of so many parts. Rather than applying one big email solution to a program, we […]

As email marketers adhering to email marketing best practices, we’re no longer doing batch-and-blast email on our end, but our recipients are probably checking email in batches on theirs. That was a point made in the ExactTarget 2012 Channel Preference Survey. The survey is a must-read for email marketers from the email newbie to the email expert. Download it and review it for critical information about the channels your customers prefer, from email to direct mail […]

Is email marketing now a Catch 22? To keep getting your email delivered to inboxes, you must engage the recipients. But to engage the recipients, you must get email delivered to inboxes. Huh? It looks odd to see it spelled out that way, doesn’t it? But it is true. In 2012, your recipients’ interactions with your emails are now an indicator of your worth in the eyes of some ISPs. If the folks you email don’t […]

Wouldn’t our jobs be easier if we could personally sell to each of our subscribers, taking them by the hand and walking right over to the TVs we’re selling or the webinars we’re promoting? Time consuming, yes, but that hands on approach sounds just a little appealing, doesn’t it? Even for us email consultants! Recently we posted about MECLAB’s Managing Director Dr. Flint McGlaughlin’s description of the new sales funnel, and the gravity we work against […]

What’s your focus as an email marketer? If you’re paying attention, you know we’ve moved past the rule of relevance into the age of engagement. We know the reasons for engaging subscribers: improve email delivery, increase sales, encourage social sharing. But what does it really mean to engage? Let’s think about what it means to engage. Below is the word as defined by FreeDictionary.com: 1. To obtain or contract for the services of; employ: engage a […]

Today is Valentine’s Day, a day about love: love of spouse, love of family…and—for email marketers—love of subscribers. Yep, February 14 is a great day to remember how much you appreciate these people who willingly get your marketing messages. In fact, every day is a great day to show some subscriber love! With email marketing, showing appreciation and consideration for your subscribers is so easy, there’s no reason not to do it. With this blog, we’re […]