With all the channels available to us now as email marketers, we have a lot of communicating to do…which could trick us into thinking shortcuts are okay. In business, shortcuts are often shorthand for “bad idea.” Let’s consider our cross-channel marketing for a moment, for example. If you’re marketing to your customers via email, direct mail, Facebook/LinkedIn, Twitter and blogging, you might be tempted to copy and paste information from one place to another to save […]

Business relationships differ from personal ones in a very big way: Sometimes it’s just time to move on. Case in point: Your marriage might be for life and your kids are around for good, but your ESP could be a temporary relationship. As much as you might like your ESP, as long as you’ve been doing business with them, there still might come a time when staying with the ESP you know so well could mean […]

This is one time when what happens in Vegas need not stay in Vegas: MarketingSherpa’s Email Summit 2012. This time, we hope what happens in Vegas sticks with you in a very good way. Taking place February 7th through 10th, the summit promises to be overflowing with email marketing expertise, experience and education…all designed to head back to your office with you, to be implemented in the coming months as you improve your email marketing program…and […]

Although we’re an email marketing agency, we’ll be glad to see this month—and all of the 2012 predictions that came with it—come to an end. We must stay on top of the changes in the email marketing industry and the predictions help us to do so, but we are ready to get down to the business of email marketing ROI once again. Why? Because one constant remains throughout all those predictions: Email is the foundation upon […]

If your in-house email list hasn’t had a good scrubbing lately, it’s time to clean house. A clean list has always ranked high among email marketing best practices, but now even more so as ISPs crack down on email marketers who waste their time…and their money. As an email marketing agency focused on numbers and deliverability, we understand that it’s hard to see the size of your list shrink when bad or dormant email addresses get […]

One thing about being an email marketing agency: One must always have a finger on the pulse of and an eye on the blogs of the industry! Email is blessed with so many knowledgeable, insightful people who can look at the big picture and help guide our everyday strategic and tactical decisions. ClickZ is a wonderful resource for this kind of insight. In particular, ClickZ’s latest blog by David Daniels has some predictions for you for […]

In our last blog post we wrote about the upcoming can’t-miss Email Marketing Summit 2012 from Marketing Sherpa. If you attended last year’s summit, you know how valuable it is, and this year’s is shaping up to be the best yet.  One of the most important insights from last year’s summit was a roundup of the most common email marketing challenges to plague email marketers, and how to handle them. These are just a few of […]