Blog posts about email service providers, including doing email service provider comparison and best email service providers
ESP Email Marketing Features: What You Want vs. Why You Want Them
Sharon2021-11-09T20:54:43+00:00When organizations go shopping for a new email service provider or similar vendor, there’s often a disconnect between the email marketing features they want and the reasons behind wanting them. As a company that helps businesses to choose the vendor that is the best fit, we see this time and time again during the discovery process. When this happens—and no one recognizes it—the result is usually a poor fit, as the customer realizes the vendor they’ve […]
Just Published! The 2017 Guide to Finding an Email Service Provider (ESP)
Sharon2021-11-09T20:54:43+00:00Looking for the best ESP for your organization? Download the newly updated ESP selection guide. Every year, we take an in-depth look at the email marketing landscape to revise our annual ESP guide. As technologies and expectations change, the lens through which a marketer evaluates an ESP must also change. And that’s why we update this guide every year. Switching email service providers is costly, time-consuming and—quite honestly—a pain. Choosing an ESP for the long term […]
26 Questions to Ask When Evaluating an ESP’s Customer Support
Sharon2021-11-09T20:54:44+00:00Anecdotally, most companies switch email service providers (ESPs) because they are unhappy with the customer service they are (or aren’t) getting. Given that most companies make the ESP switch about every 18 to 24 months, and given that switching ESPs is both a time-consuming and costly process, wouldn’t it be smart to evaluate the customer service with a degree of scrutiny before committing to a new vendor? With that in mind, I offer 26 questions you […]
Want Better Email Marketing? Read Those Release Notes
Sharon2021-11-09T20:55:06+00:00When was the last time your ESP sent you release notes? OK, and when was the last time you actually read them? In our experience at ClickMail, we find clients don’t always read the documentation ESPs put together and distribute when offering new or updated features. It’s kind of like the instructions that come with a new tool or toy: We know the instructions are there, but 9 times out of 10, we fumble through setup […]
Tips for Evaluating the ESP Platform When Searching for a New Email Service Provider
Sharon2021-11-09T20:55:06+00:00Switching email service providers (ESPs) can be expensive, time-consuming and stressful. It’s not something you want to do any more often than you have to. That means doing your homework is critical to ensure you’re choosing an email service provider that will be a good fit for years to come. With that in mind, we publish an annual ESP guide, with up-to-date information to help marketers like you navigate the vendor landscape and find the best […]
Doing an Email Service Providers Comparison? Get the Newest ESP Guide, Just Released for 2016
Sharon2021-11-09T20:55:07+00:00It can be overwhelming trying to do an email service providers comparison when you have over one hundred to choose from. How do you narrow down your list to a manageable size? Plus most do more or less the same thing: send lots and lots of emails. That makes it hard to understand the differences, but it’s also a challenge to keep up with the constant change that makes an email service providers comparison harder than ever […]
6 Things You Might not Know About Your ESP—but Should!
Sharon2021-11-09T20:55:07+00:00They say ignorance is bliss, but in truth it’s expensive—especially in the world of email. So let’s take a few minutes to talk about some topics that usually don’t come up during sales pitches or negotiations when considering email service providers. At ClickMail, we often see clients confused by these six areas because they are making some assumptions that they maybe shouldn’t. Then later on, this ignorance leads to hassles, headaches and occasionally hard feelings. So […]
Taking Email Security to the Next Level to Protect Subscriber Data
Sharon2021-11-09T20:55:07+00:00As 2015 comes to a close, we at ClickMail are busy updating our annual ESP guide, as we prepare to publish the 2016 version in January. This year, we’re adding a section on the email security of your proprietary data as an important consideration when evaluating ESPs. The topic is timely and critical enough that we thought we’d give you a sneak peek here… Why security needs to be ever tighter Major compromises of subscriber data […]
Webinar: Get Some ESP Therapy to Find Out if It’s Time to Say Goodbye to that Email Service Provider
Sharon2021-11-09T20:55:27+00:00If you’re having issues with your email service provider, and you’re wondering if it’s time for a switch, this upcoming DMA webinar is a “must do” for you. On September 15th, we’ll be sponsoring a webinar on just that very topic—but on an unusual aspect of it. Rather than tell you how to switch email service providers, we’ll first see if we can’t help you save that relationship (and therefore save yourself the time, cost and […]