If you work in a corporate environment, chances are you’re familiar with wellness programs. Originally intended to encourage physical health on the part of employees in order to reduce sick days and healthcare costs, wellness programs now run the gamut and even include stress reduction and financial wellness. Now I, as an email marketer, am going to take some liberties with that wellness concept and give you my thoughts on another kind of wellness: ESP wellness. […]

Recently in a LinkedIn group, a member challenged ESPs to give good reasons to switch, because of the high financial and time costs of doing so. He stated that he had yet to see a succinct reason to switch, and wondered if there were any. Well, of course I had something to say to that! Two things actually… Point #1: Have the right reasons to switch I recently presented at both MarketingSherpa’s 2015 Email Summit in […]

ClickMail’s Michael Kelly spoke this month at Fashion Digital in Los Angeles on a much-anticipated topic (judging by all of the tweets before, during and after): What switching ESPs won’t fix. Since email marketing is a key part of almost any industry’s marketing makeup, not just fashion’s, and because the topic was so anticipated and well-received at Fashion Digital, we present the highlights from Michael’s presentation below. If you’re considering a new email service provider because […]

Experts say companies switch email service providers (ESPs) on average about every two years. If you’ve been through such a grueling process as this, you might wonder why switching is such a common occurrence when it can be so costly and time-consuming. Obviously, if a poor choice was made the first time around (perhaps due to Shiny Things Syndrome), then it’s harder to make the existing ESP work. Ditto if your organization has simply (and unexpectedly) […]

Marketers are often drawn to the big email service providers and why not? They usually have a big name, a big presence, and really big (and sometimes really fun) user conferences. Sometimes, however, a big ESP isn’t necessarily the best fit for a company, even if that company has a big email program. Who needs to think big? When we help clients do an email service provider comparison, we remind them of the plusses and minuses […]

If you’re in the market for a new ESP, creating a list of the best email service providers and getting ready to generate RFPs and do comparisons, I have some startling news for you: The best email service provider for your business might be none at all. Rather, it could be ClickMail is a better fit. Is ClickMail an ESP? No, and far from it. But we resell the best email service providers to companies like […]

What makes you think you need a new ESP? It’s understood in our industry that on average companies typically switch email service providers (ESPs) every 2 years. Knowing how much work is involved in selecting an ESP, plus how long it takes to migrate from an old one to a new one, and then the time it takes to fully master the new one, I’m blown away by this stat every time I see it. I […]