Blog posts about email service providers, including doing email service provider comparison and best email service providers

Switching ESPs: Who Does What to Make the Migration Happen?

2021-11-09T21:05:17+00:00

When ramping up with a new email service provider (ESP), sometimes the hardest part about making the switch is…making the switch. A smooth implementation of the new ESP is always important. It becomes mission critical when you’re not just starting up with a new ESP, but also managing the transition from an existing one, one you’ve likely been using for a while. You’ll need to maintain some kind of continuity while making the switch, and obviously […]

Switching ESPs: Who Does What to Make the Migration Happen?2021-11-09T21:05:17+00:00

Get Our #1 Best Tip for Choosing Best Email Service Providers

2021-11-09T21:05:21+00:00

Statistics show businesses switch email service providers about every two years. That means after going through all of the trouble, hassle and costs of the RFPs–the meetings, the demos, the migration from the old to the new, the ramping up, the honeymoon period, and the ultimate disappointment–these companies simply wash, rinse, repeat and do the whole thing all over again two years later. Do you really want to switch email service providers every two years? Can […]

Get Our #1 Best Tip for Choosing Best Email Service Providers2021-11-09T21:05:21+00:00

Time for a New ESP? 7½ Tips for Optimizing the RFP Process

2021-11-09T21:05:23+00:00

When it’s time for a new email service provider, you’re likely looking at doing an RFP to jumpstart your selection process…and that can cause about as much stress as contemplating a frontal lobotomy! In order to do an email service providers comparison, many organizations start out with an RFP sent to a large number of ESPs and whittle down that long list to a short list over the course of many months (and many hours invested). […]

Time for a New ESP? 7½ Tips for Optimizing the RFP Process2021-11-09T21:05:23+00:00

Join Michael Kelly at EmailWorld 2013 to Learn (Almost) Everything Email

2021-11-09T21:07:52+00:00

If you haven’t yet heard of EmailWorld 2013 taking place September 24th and 25th in San Diego, it’s worth looking into for two reasons. Reason #1? Our own Michael Kelly is one of the email experts lined up to present during the event. Michael will talk about the 9 factors to consider when choosing a new ESP. Michael is a dynamic speaker and one of the smartest email guys you’ll ever meet. He’ll break down the […]

Join Michael Kelly at EmailWorld 2013 to Learn (Almost) Everything Email2021-11-09T21:07:52+00:00

What’s the Real Difference With an Enterprise ESP? Factors to Consider for an Email Service Providers Comparison

2021-11-09T21:07:53+00:00

If your email marketing program is evolving in complexity, you’re possibly on the path to discovery–determining not only what’s possible and how to do it, but what’s not possible with your current platform. And that might lead you to making an email service providers comparison, ultimately discovering that there are price differences between types of ESPs, and wondering, “What can an enterprise-level ESP do that another one can’t?” The answer to that question is “Plenty.” And […]

What’s the Real Difference With an Enterprise ESP? Factors to Consider for an Email Service Providers Comparison2021-11-09T21:07:53+00:00

Midsize or Enterprise: What Size of ESP for Email Integration?

2021-11-09T21:07:58+00:00

Often when an organization goes looking for a new email service provider, it’s due to one of two reasons. Either they are fed up with the customer service (or lack of) or they’ve outgrown their current ESP. If it’s the latter and you’re in the market for a more powerful ESP so you can implement a more sophisticated email marketing strategy, maybe what you need is not a new ESP so much as a new type […]

Midsize or Enterprise: What Size of ESP for Email Integration?2021-11-09T21:07:58+00:00

Switching ESPs? Make Authentication Part of the Switch for Better Email Deliverability

2021-11-09T21:07:59+00:00

When you switch from one email service provider to another, you’ll have your work cut out for you in the transition and ramping up of your staff with the new platform. You probably realize that you’ll need to ramp up your new IP address too, if you’re going with a dedicated IP (rather than a shared pool). That’s to ensure that your deliverability doesn’t suffer when ISPs see your email arriving from an unknown IP address. […]

Switching ESPs? Make Authentication Part of the Switch for Better Email Deliverability2021-11-09T21:07:59+00:00

Beyond the Brochure: How Secure Is That Email Service Provider?

2021-11-09T21:08:28+00:00

Shopping for a new ESP and comparing email marketing solutions? If so, you have much to consider and possibly much to wow you, as you dig deep into feature sets and automated email capabilities. It’s work to be sure, to compare these ESPs, but also exciting to think about the possibilities for your email marketing program! However, there’s a dry, boring side to all of this that you must consider too. Yes, the brochures are beautiful […]

Beyond the Brochure: How Secure Is That Email Service Provider?2021-11-09T21:08:28+00:00

How to Evaluate an ESP’s Usability

2021-11-09T21:08:32+00:00

When looking for a new ESP, be sure to include usability on your list of criteria. What good will a new email service provider do you if your staff can’t navigate the interface? An ESP platform’s power is only as good as your organization’s ability and willingness to use it. If your staff finds it difficult to use, they will not use it effectively, they may avoid using its full set of features, and they could […]

How to Evaluate an ESP’s Usability2021-11-09T21:08:32+00:00

What Kind of Customer Service Can You Expect From Your ESP?

2021-11-09T21:08:34+00:00

An email service provider might be first and foremost an technology provider, but its employees and people skills still matter…a lot. According to one industry analyst, poor customer service is the number one reason organizations decide to seek out a new ESP. Not email deliverability or lack of features or inability to offer email integration…no, the number one reason is poor customer service. Which begs the question, what kind of customer service can you expect from […]

What Kind of Customer Service Can You Expect From Your ESP?2021-11-09T21:08:34+00:00
Clickmail Marketing
Go to Top