Searching for the Best Email Service Provider? Here are two ways to make your choice easier and smarter. When it’s time for a new email service provider, sorting through over 100 ESP options can be a little daunting. That’s why ClickMail publishes two tools to help you choose: our online ESP selection tool that ranks your needs to give you the top three ESP choices for you, and our annual ESP selection guide, updated every year. […]

Since we released our revolutionary tool for comparing email service providers last year, over 1000 email marketers have received a free online assessment using the ESPinator. Automatically comparing the features of 27 leading email service providers, the ESPinator is the first tool to offer email marketers a vendor-independent way to compare top email solutions. To use the ESPinator, you simply rate questions about email features or criteria based on how important they are to your email marketing program. The tool processes your ranking of the questions, […]

DM News recently reported on a Return Path study that finds over half (55 percent) of email marketers are essentially flying blind, because they lack the tools to be able to analyze their email data, segment their lists, or perform competitive analysis. 55 percent is a startlingly high percentage, given all the improvements in email marketing technology over the past few years. But many marketers may not be aware of the tools available in other ESP solutions, or they are unaware of (or do not know […]

Have you ever read an article and thought the writer must have you in mind? That just happened. The ever brilliant David Baker recently wrote about the challenges around RFPs, and we couldn’t agree more. A crucial part of our business model as an email marketing company works to help marketers avoid the snares and struggles of the RFP process–and the often disappointing (and expensive) results—when trying to select the best email service provider. We offer three ways to either […]

Maybe you thought it was the best ESP for your company when you started, but maybe now your deliverability isn’t what you thought it would be. Is your ESP causing your deliverability problems? Could be. Even the best email service provider isn’t really the best if they don’t have a noticeable and positive impact on your delivery rate. They might have the easiest interface and the clearest reporting, or the most helpful staff or perhaps fabulous training. But if that email service provider puts […]

As a value-added reseller of Email Service Providers and email-related services, we at ClickMail Marketing often think about what percentage of email marketers turn to advanced solutions providers to deliver their campaigns, and which firms continue to deliver their email marketing campaigns via in-house tools. A recent MarketingSherpa chart outlines these statistics, following a recent survey of more than 1,000 organizations. After taking a glance at the chart, I have to say, we weren’t surprised. With […]

  “Your guide was useful in terms of keeping us aware of issues that we needed reminding about as we extend our use of email marketing. I must compliment your company on producing such a readable synopsis of the important issues. Many thanks and keep up the good work.” The praise above comes from a recent user of our annual Guide to Choosing an ESP.  They had downloaded the ESP guide to help in their search as […]

Trying to compare email marketing services and starting to feel like it’s an apples to oranges comparison? That’s okay. It is an apples to oranges comparison! And of course all email marketing vendors are going to tell you their email marketing solution is the best fit for you…because they truly believe it is. That’s why we built the world’s first online tool for comparing email marketing vendors and services. The ESPinator is web-based tool built to […]

There are over 100 email service providers (ESPs). And your ESP choice is critical. How well it performs, its impact on your email deliverability rate, the ease of use of the platform…the ESP you choose will directly affect your email marketing ROI. You can’t risk choosing just any ESP. It absolutely must be the right one for your business…and business objectives. So how do you compare email marketing services objectively? How do you choose? Well, you […]

There’s no such thing as the best email service provider (ESP). But there is such a thing as the best ESP for you. That’s why we as an email marketing vendor resell over a dozen ESPs, to ensure we match our clients with the best choice for their needs.  Below is post 1 in our series of 5 posts on the top ESPs we resell and why…because the best ESP is the one that’s best for […]