Expert blog posts on ESP customization.

Need ESP Customization? 9 Key Questions to Ask That Email Technology Vendor

2021-11-09T21:06:34+00:00

Investing in an email service provider (ESP) is both time and money intensive. But at the enterprise level, even the most sophisticated ESP will not make your email program as powerful as it can be “out of the box.” It requires customization. ESPs give you access to the tools required for customization – but making an enterprise ESP work exactly the way you need it to requires specialized expertise. When that time comes, you’ll have a […]

Need ESP Customization? 9 Key Questions to Ask That Email Technology Vendor2021-11-09T21:06:34+00:00

When Business Gets More Complex, Email Should Too

2021-11-09T21:07:45+00:00

Has your business changed, yet you’re doing the same old, same old with email? Did your hot dog stand grow into a restaurant? Did you go from being a breakfast place to serving three meals a day? Maybe your product line used to consist of five gadgets, but now you sell 500. This is what a business is built to do: It is supposed to grow. That’s the point. But with growth often comes change and […]

When Business Gets More Complex, Email Should Too2021-11-09T21:07:45+00:00

Reach the Right People: Why You Need Advanced Email Segmentation NOW

2021-11-09T21:07:53+00:00

Inboxes are only getting more cluttered and new features such as tabs in Gmail make engagement yet a higher priority than it already was. It’s time to get real…meaning real in your customer’s eyes. And the only way to do that is with advanced segmentation. What separates advanced email segmentation from basic? More use of more data in more ways. If your business is like most, you’re collecting data left and right. The challenge lies in […]

Reach the Right People: Why You Need Advanced Email Segmentation NOW2021-11-09T21:07:53+00:00
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