It’s that time of year, one of looking forward to what’s to come while looking back and taking stock of what’s been. It’s with this retrospective thinking that we took another look at the many posts our CEO has written for the Email Experience Council (EEC). Over the past two years, Marco has contributed invaluable information to the esteemed EEC blog, information still valid and useful on the eve of 2012. Below you’ll find a list […]

Is 2012 the year you tackle mobile marketing in earnest? Definitely download the new mobile email marketing report. You’ll get statistics that matter and can guide your mobile marketing plan. The “Mobile Email Opens Report” from Knotice, offers crucial data for marketers because the mobile email open rate is a measurement of email opens occurring on mobile devices and tablets compared to the opens on desktops and laptops. It’s not your typical open rate measurement, comparing […]

December is coming to a close as the year 2011 winds down. And that means now is the time for taking stock of your email marketing program. Don’t worry, we aren’t going to give you any overwhelming challenges or painful to-do lists, not with the holidays upon us. No, we’ve got some great, concrete advice for you to get your email marketing program off to a successful start in 2012 with not a lot of effort. […]

Even while social is getting all of the love, and there are endless discussions, newsletters, e-books, blog posts, and consultants that revolve around maximizing your social engagement impact on sites like Facebook, Twitter, Google+, LinkedIn, email manages to remain more relevant than ever.  As an email marketer, don’t be disheartened: never lose sight of the value of email. Just remember: it’s actually because of social media that email marketing holds its power. While the purpose of […]

People are more social and sharing more than ever these days, and we’re not talking about online dating. Social media has gone from the fun and quirky time waster your college-age nephew holed up with instead of writing term papers to one of the most important communication strategies every company from your favorite local mom and pop shop to market-dominating multinational corporation now integrates into their marketing platform. And the social media sites abound: Facebook, Twitter, […]

When basic one-off sending has become too much work, consider integrations with your CRM and/or an API to automate and further segment your email marketing campaigns. You’ll still be able to adhere to email best practices, but you’ll save yourself time and probably end up with happier subscribers. By one-offs, I mean anything that isn’t automated into a campaign or trigger. For example, you might be sending out an email newsletter once per month. That’s a […]

In this business, we find we’re approached by two different types of clients who shop for an ESP: 1) Those who haven’t used one yet because they’re using an internal solution. 2) Those who have but are looking to switch. If you’ve been doing email in-house, you might get to a point when you’re ready to move your email marketing program to an email service provider (ESP) instead. Or if you’ve been working with an ESP, […]

MarketingProfs has just reported email open rates fell to 17% on average in 2010, down 9 percentage points from 26% in 2009, according to a report from Harte-Hanks. That is a decrease of over one-third in only a year. And that is significant. The report is based on metrics from 3 billion emails, meaning in 2009, 780 million email were opened. And in 2010, only 510 million were. Adding up to 270 million fewer emails! 270 […]

The good news is, email isn’t going away any time soon. The bad news is, email isn’t going away any time soon. That’s bad news because that means your competitors are likely still big users of email marketing, just as you are. And that means more competition for attention in the inbox. Not only are you up against your competitors in the inbox, but everyone else as well. You might be selling dress shoes and think […]