Would you use an ESP if it were free?  That’s a new option for the SMB market now, according to an article in DM News. Titled “ESPs turn to ‘freemium’ models to help upsell budget-conscious businesses,” the article by Shahnaz Mahmud describes the effort on the part of email service providers to woo small business with free options in the hopes that they’ll later decide it’s worth paying to use the email marketing platform. Another option […]

Sometimes we work too hard. As an email deliverability consultant and one of the email marketing vendors vying for your attention when you’re looking for an ESP, ClickMail Marketing has been a rapidly growing company. As such, we sometimes overlook letting our email marketing customers tell our story for us. And we all know a testimonial is much more effective than a sales pitch! With that in mind, we quote Barney Stanner, President of JobsInSports.com, who […]

Sometimes it’s hard to be different. Like when you’re unique among email marketing vendors. You get a lot of questions like, “What is ClickMail?” Because we’re different, people can’t easily put us in a category and that can lead to confusion. What makes us so different? We are vendor agnostic. We are a vendor that resells other email marketing vendors, yes, but we sell more than one. In fact, we resell over a dozen different email […]

As an email marketing vendor that resells dozens of other vendors, ClickMail has always been of the mindset that the customer is first, and the more vendors we represent, the more likely we’ll be to find the best fit for our customers. It’s one reason clients choose ClickMail. They know we won’t force them to use a particular ESP, for example. They trust us to figure out the ESP that will give them the highest email […]

In his latest blog written for the Email Experience Council, CEO Marco Marini gives you tips and trick for increasing your email marketing ROI via triggered targeted emails. As he points out, however, you’re not limited to only one kind of triggered email, like happy birthday greetings: “You’re not limited to birthday emails…nor are triggered emails only appropriate for B2C marketing. Triggered emails come in three types—recurring, transactional and threshold—and can be used in a variety […]

We’ve discussed email marketing metrics in this blog and in our email marketing newsletter  many times, always with the same message: Make sure you’re using the right metrics, because measuring for the sake of measuring doesn’t do you much good. You have to measure the metrics that matter to your own email marketing program, to learn, adjust and improve. Loren McDonald recently published a list of some lesser-known yet insightful email marketing metrics that you might […]

Yesterday afternoon was spent watching kids participating in a track meet. As an email deliverability consultant constantly on the lookout for ways to ways to make my case for better deliverability performance, I spent most of the meet reflecting on the similarities between a track meet and email deliverability best practices. First off, there are many different activities at a track meet. Running, throwing, jumping, sprinting, leaping… Just as there are many different activities you need […]

Email services provider ClickMail Marketing, offering the nation’s largest selection of email service providers (ESPs), has made three different lists! As recognition for our rapid growth over recent years, we’ve been ranked by three separate business publications as being one of the fastest growing private companies in the United States. The San Francisco Business Times, Silicon Valley/San Jose Business Journal, and Inc. Magazine have all rated ClickMail Marketing high on their 2009 lists of fastest growing private companies.  […]

Do you sometimes wonder why those in the email industry go on and on about deliverability? Are you wondering why the difference between an 88% delivery rate and an 89% delivery rate seems like far more than a measly 1%? The answer is money. Money, because your email delivery rate has a direct impact on your bottom line.