We all do it—you know, complain about the amount of email we get every day. Most of us in the working age range—meaning not minors and not retired—most of us get a lot more email every day than we’d like to. And much of it is necessary, because it helps us get our work done. As the CEO of a company, I try not to even think about how many work emails land in my inbox […]

Earlier this month, Boomerang published a report entitled “7 Tips for Getting More Responses to Your Emails.” Based on a review of the previous year, the team at Boomerang—a company that makes productivity software focused on email use—reviewed data around 40 million emails sent by their users. The goal? Determine which factors make an email more likely to get a response. Although the company and the information are geared towards email productivity in general and not […]

Is email marketing overly complex? Or do we simply need diagramming to help us keep up with the trends? And if we as the vendors are surprised at the rapid rate of change, how must our clients feel about it? Fluent has tried to capture a sense of the current email marketing landscape with a graphical charting of the major categories and players. Only a fraction of vendors are included (it would be impossible to create […]

New research from Ascend2 shows increasing click through rates is a constant challenge for marketers. Yet it also shows that marketers might be misguided in their attempts to improve CTRs. In responding to the survey questions for this report, 63% of marketers responded that increasing engagement is one of the most important objectives of an email marketing strategy. When asked the most useful metric for measuring email marketing success, the click-through rate (CTR) scored highest at […]