Google is a giant, and when the giant speaks, people listen. Or, more accurately, when the giant makes a change, people notice. Most recently, Google’s proposed changes to the Promotions tab—making it image-focused—created a stir. Before that, it was the introduction of the Promotions tab itself which pretty much caused a panic. And now? Now it’s Inbox. And—as with the earlier changes—it’s still not a reason to panic. Rather, it’s yet another reason to take a […]

Having dealt with businesses of all sizes, from small Internet startups to large brick-and-mortar retailers, I’ve noticed that the majority of companies treat their email marketing team as the stepchild no one wants but somehow must take care of. In reality, the advantages of email marketing are far superior to anything else at their disposal. For those of you who stumbled upon this blog post accidentally and never really thought about the benefits of email marketing, […]

During lunch and discussions with my colleague Luis Rivera of Armored Envoy last week, it occurred to me that of the many issues around email that exist, one that perhaps doesn’t get enough attention is that of secure transmission of email. Since that’s not an area that ClickMail works in, I thought I’d present a recent article by Luis on the subject to raise awareness. Below is his February 2014 article titled, “Secure Email Document Transmission: […]

Picture Pinterest. Now picture the Gmail Promotions tab. Now picture the Gmail Promotions tab as Pinterest-like. Because that’s what’s new in the world of email marketing. Gmail has introduced a shockingly new treatment of the emails that appear under the Promotions tab, and it’s all about images. Remember when your images had to have alt text to still be relevant even with image blocking on? Now we’re at the other end of the extreme, from no […]

Yesterday Smarter Remarketer announced the company has secured $7 million in venture financing in a round led by Battery Ventures. As the first institutional funding round for Smarter Remarketer, a young company at only four years, that’s a very big deal, and I’d like to take a minute to really congratulate them on this accomplishment. Smarter Remarketer is one of only a handful of ClickMail partners. Our partners are chosen based on their value to the […]