Some days it seems email makes the world go round, especially for folks like us, who are immersed in it every day. Then you get a wakeup call when something like this video shows up on your computer screen: The two-minute video is full of stats. Scary stats. Perhaps the scariest of all? Every 60 seconds, 14 children die of something related to hunger. Next week, you can take a break from the world of email […]

Think about your own behavior when you open an email, land at a landing page or head to a website. Most likely your first reaction is to ask yourself a question: “What’s in it for me?” This is a tried-and-true marketing technique for being sure you’re communicating effectively, one used by email experts as well as direct marketers using print, website designers and others. Yet it’s also a good one to revisit on occasion, to make […]

Normally I try to read everything by email expert Chad White that shows up in my inbox. So I am not sure how I missed this article by him from February describing what email will look like in 2016. But now that I did discover it, I highly recommend reading it. Why? Because it will help you lay out a roadmap for successful email marketing in the years ahead. The year 2016 might sound a long ways […]

Today is the day we celebrate our country’s independence here in the United States. It’s a day to reflect on the freedoms we enjoy and the battles that have won us those freedoms. Why not also take a minute to think about the independence your email marketing program could be enjoying? With all the testing you could be doing, sophisticated tools you could be employing, and email expertise you could be tapping into, your company’s email […]

If you’re tackling major email marketing initiatives but you’re not quite the email expert on it all, here’s a tool from MarketingProfs.com you might find useful: The SmartTools: Email Campaign Planner. Using the SmartTools: Email Campaign Planner, you simply follow the steps to go from idea to campaign to metrics. The tool will guide you every step of the way. It’s almost like working with an email expert by your side as you use the tool […]

You’re looking at our 600th blog post. Yes, the Whitelist turns 600 posts old today. We have been blogging on email solutions and issues for four years now, striving to educate, inform and entertain. The result? A massive library of content you can turn to at any time. If you’re ever stumped by email marketing challenges, try searching this email marketing blog for answers. You’ll find links to other industry experts, our own hard-won email expert insight, […]

Are you ready for a change and looking for a new job in email? Do you need to add an email expert to your email marketing team? Email Jobs is the site for you! There you can post a job and search resumes if you’re an employer, as well as post your resume and look for jobs if you’re an employee. Don’t think this site is limited to email service providers and the like. Email Jobs is […]

As your email expert bloggers, we constantly remind you to test, test and test again. Even if it’s only a simple, basic A/B split test, we encourage you to run it. If you’re new to testing, keep in mind you need to test a factor that will allow you to do something different (i.e. better) the next time around. For example, testing a subject line is good, but be sure to do it in a way […]

Oh my. Just when you think you’ve seen everything as an email marketing vendor, you get surprised. Shocked even. Just when you think every marketer under the sun has at least some inkling of email marketing best practices and list building, along comes a shocker. Here’s the shocker I just experienced: being forced, literally forced, to hand over an email address to a company I did not know at all. While on Facebook, an ad to […]