Where does your email marketing fit into your subscriber’s busy day? Any email expert will tell you it’s probably not at the top of their to-do list or priorities. For a reality check on where email does into people’s attention spans, see this wonderful map of the Bermuda Triangle of Productivity by Fuchsia Macaree. If work (i.e. productivity) falls into the void of this legendary triangle of social media distractions, where does your email marketing fit? […]

Does email marketing have a hidden value, one not obvious to the metrics seekers and data collectors but important none the less? I would argue yes. And that this hidden value is yet another reason to invest properly in your email marketing program. The hidden value? Longevity. While reading a MarketingSherpa blog about a study, I was particularly struck by the headline: “Twitter has highest amplification rate, email has highest conversion rate.” Other studies I’ve seen […]

Spring is upon us! Winter is behind, and sunny days lie ahead. It’s the perfect time to plan a trip to warmer climes, to say goodbye to cold, gray days and hello to the warmth and sunshine summer will bring, to anticipate lazy days at the beach and even lazier evenings. It’s also the perfect time to get email marketing savvy by learning from email experts and consultants. And wouldn’t you know it? The Email Insider […]

What’s wrong with this picture? If you’re an email marketer, you might think of it as a sales funnel and therefore see it as upside down, with all your leads falling out rather than in. However, according to MECLAB’s Managing Director Dr. Flint McGlaughlin, it could be there’s nothing wrong with this picture at all, because this is the new sales funnel model. In this video from MarketingSherpa’s Email Summit 2012, GetReponse’s Jim Ducharme interviewed  Dr. […]

Even for an email expert, this mode of marketing via the inbox can be a tricky thing. No one gets a 100% open rate 100% of the time. No one gets that kind of click-through rate or email marketing ROI either. There are simply too many variables, otherwise known as customers. As the saying goes, you can’t please all the people all the time. That’s why the 100% anything in email is a Holy Grail, not […]

Ready to take the next step to become an email expert? MarketingProfs.com is ready to take you there. Introducing the Email Marketing Master Course, starting tomorrow, March 15th. Launch your email expert training tomorrow through the 28th, with online classes and a whole plethora of additional resources you’ll turn to now and in the months to come. In just 13 classes, you’ll master subject lines, email copywriting, strategy, segmentation, list growth, list hygiene, how to improve […]

As email consultants, we can get so wrapped up in the minutia of metrics and the details of delivery that we forget sometimes all you need is to be real. A recent shipping confirmation email proves this point. Although the email did not come from a real From address, meaning a real person’s name, and the email was a plain, text one, it was very “real” feeling in tone and content. This email did a lot […]

This is very nice! A straightforward formula for determining the value of your email subscribers from Forrester Research, illustrated at MarketingProfs.com. The formula considers the time and the cost of generating revenue from a subscriber, and helps you determine what that revenue might be, to make sure both your time and your money are well spent. Granted you’ll still need some hard facts and figures at your finger tips to run the numbers, but doing so […]

Are you still waffling on welcoming? Welcome emails, that is. If so, you might click through to our CEO’s latest posting on the Email Critic blog, where he gives 12 reasons to use a welcome email for higher email marketing ROI. A welcome email has so many reasons for being—in addition to offering boost to your email marketing ROI—that not using one is like saying you don’t want your email marketing program to make money. One […]

Email marketing tends to work a little differently for the small- to mid-size business. Compared to a mega corporation with millions of names on their in-house email list, the coffee shop on the corner and the printing plant just outside of town don’t have the means—or the needs—of the big businesses when it comes to email marketing. But they don’t have to. Smaller businesses can reap just as many rewards as big ones when it comes […]