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March 16, 2016 - ClickMail to Be Present at Two Upcoming Industry Events - See ClickMail at EEC conference in New Orleans, Future of Email in Dallas

Foster City, CA—ClickMail Marketing, an email marketing and technology firm based in the Bay Area, has announced the company will be present at two upcoming email industry events.
The first is the EEC’s Email Evolution Conference 2016 taking place March 30 to April 1, 2016 at the Hilton New Orleans Riverside Hotel. This conference is designed for mid- to-senior level marketers who looking for on-the-job marketing solutions.
With two pre-conference workshops, 17 sessions and four keynotes, the conference offers many educational opportunities. As a Gold Sponsor of the EEC, ClickMail will be present at booth 307. In keeping with the educational emphasis of the conference, both CEO Marco Marini and CTO Cameron Kane available to meet one-on-one with email marketers to discuss questions around email marketing technology, strategy and best practices.
The following week, ClickMail co-founder and email marketing expert Michael Kelly will present at the Future of Email event on April 7 in Dallas, Texas. Michael will be on a future-of-email panel, discussing actionable email analytics. Other panelists will be Forest Bronzan of Email Aptitude, Justin Foster of Liveclicker, and Ryan Phelan of Adestra. In addition to hearing the expert presentations, attendees will be able to network both before and after the panel.

About ClickMail Marketing, Inc.
Email marketing agency ClickMail sells and customizes enterprise Email Service Provider (ESP) solutions. ClickMail delivers platform-specific technology expertise that makes enterprise ESPs perform at their peak. Clients include ecommerce retailers, online gaming companies, large associations and consumer electronic companies that need advanced email technologies and strategies to drive relevance and ROI. ClickMail is a Platinum Salesforce Marketing Cloud Reseller Partner and Blue Hornet Gold Partner. ClickMail is headquartered in San Mateo, CA.

February 12, 2016 - ClickMail Brings Email Expertise, ESP Therapy to Summit - Learn From Industry Leaders During MarketingSherpa Summit 2016

San Mateo, CA—ClickMail Marketing, an email technology, consulting and marketing firm located in the Bay Area, has announced that they will be active participants in the upcoming MarketingSherpa Summit 2016 taking place February 22-24, 2016 in Las Vegas.

ClickMail offers industry-leading email expertise and partnerships with top technology leaders to provide world-class VAR solutions customized to a business’ needs. During the MarketingSherpa Summit 2016, ClickMail will help marketers to “make their email smarter” through consulting at the booth and one-on-one coaching sessions. In addition, ClickMail has made available information to help marketers prepare for the Summit ahead of time and get more of the event.

During the Summit, ClickMail team members will be available for “ESP Therapy Mini Consulting” sessions at booth #207. ClickMail helps marketers choose and implement email service providers, and the mini consulting sessions are designed to advise marketers who are struggling to get along with the existing ESP.

For an element of fun, marketers who meet with an email expert at the ClickMail booth for some ESP therapy, and will get a selfie stick and a chance to take—and post—a photo with that ClickMail team member.

In addition to the consultations at booth #207, three email experts from the ClickMail team will be available for scheduled 30-minute one-on-one coaching sessions on specific topics:

Cameron Kane, CTO–Cameron’s specialties include integrations, data management and setup, and analytics and BI. He will be available to help marketers with using Big Data, email analytics and automated emails.
Jeff Batte, Senior Director, Client Services–Jeff’s specialties include acquisition, retention, conversion and engagement, as well as mobile, social and cross-channel. He will be available to help marketers with content strategy, mobile and email deliverability.
Karen Talavera, Strategist–Karen’s specialties include email campaign qualitative and quantitative analysis, testing and optimization. She will be available to help marketers with value proposition, optimizing your messaging, and real-time personalization.

Pre-registration for this one-on-one coaching is highly recommended. Interested marketers sign up for coaching with a ClickMail team member at signup.marketingsherpa.com.

Because the MarketingSherpa Summit is such a big event, with around 1,000 people expected to attend, ClickMail has made available advice for preparing for the event ahead of time. ClickMail CEO Marco Marini participated in a one-hour webinar along with three other industry leaders giving advice on how to maximize the benefits of attending the Summit. A summary of that advice has been published at the ClickMail blog.

Marketers not yet registered for MarketingSherpa Summit 2016 should go to https://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016.

January, 2016 - ClickMail Hires New Director of Client Services - Jeff Batte joins ClickMail to spearhead development of new services

San Mateo, CA—Rapidly growing email marketing agency ClickMail has hired Jeff Batte as the Senior Director of Client Services. Batte has had a long and varied career in the digital marketing world, with experience in ecommerce, creative and operational areas.

Email has always fascinated Batte since he got started in digital marketing over 15 years ago, but it doesn’t stop there. “I’m drawn to any kind of marketing that can nurture a personal relationship with a customer,” he says. “Our ability to do that now with email, and complementary channels like SMS and social media, is amazing. It has advanced so much in 15 years.”

Batte plans to put those technological developments to use to help ClickMail clients enhance and improve their email marketing programs.

“My goal is to set up a structure through which we can not only help clients with basic everyday email marketing needs, but to help them grow by offering comprehensive services that can improve upon what they’re already doing or even offer a better way,” says Batte.

“Jeff offers a tremendous amount of strategy experience,” says Marco Marini, CEO at ClickMail. “He will be instrumental in building out a real, organized services offering for our clients.”

ClickMail’s rapid growth as a company has necessitated a need to create this new position to run the professional services such as deployment, design, integration and ESP implementation. Batte will be taking the services offered to a new level, however, to help clients understand and learn from their email analytics, for example, and to offer follow-up professional services after the ClickMail technical team has delivered services such as integration or ESP customization. Above all, Batte plans to streamline operations and make it easier for ClickMail staff to help clients do smarter email.

When not busy helping email marketing clients at ClickMail, Batte will continue to explore the great outdoors, hiking mountains the world over and fishing on the lake right outside his back door. He also continues to bask in the glow of his team’s win of the 2015 World Series. Go, Royals!

Learn more about Jeff Batte at https://www.linkedin.com/in/jeffbatte.

September, 2015 - New eBook Offers Help for Troubled ESP Relationships - ESP therapy ebook helps marketers get more from email vendors

San Mateo, CA—ClickMail has published a new ebook designed to help marketers improve relationships with their email service providers (ESPs). Based on years of experience watching marketers struggle while blaming ESPs for problems that are actually internal, the email experts at ClickMail have written “Should I Stay or Should I Go?” Get Some ESP Therapy to Help You Know if It’s Time to Say Goodbye in order to help marketers determine if the ESP is really the problem.

Choosing a new ESP is expensive and time-consuming, as is migrating to a new one once the contract is signed. This new ebook aims to prevent unnecessary switches by improving relationships between marketers and their ESPs.

This new email ebook will help marketers determine:

If a switch really worth the time, hassle and cost
If ESP “problems” are internal (and fixable) issues
How to improve an ESP relationship—and email marketing ROI

“Choosing and migrating to a new ESP is a major undertaking,” says Marco, CEO at ClickMail. “It only makes sense to first see if you can’t salvage the relationship with the ESP you already have. There might be internal issues you need to address, or maybe you can take steps to improve the relationship. We wrote this ebook to help.”
There are several reasons why people will want to switch ESPs, says Marini, when in reality these reasons are internal. They include:

Email deliverability issues
Dissatisfaction with the platform or interface
Unrealistic expectations
Unexpected costs
Poor communication

Often there are simple best practices that can be followed to improve both the relationship and the email marketing . Before blaming the ESP, marketers can use this ebook to make sure they’re adhering to best practices and not causing the problems. The ebook also includes numerous tips on improving communications with an ESP, to make the relationship (and the email marketing) better.
Marketers can download the ebook here.

June, 2015 - ClickMail Ranks 81st out of Top 1,000 Email Experts - Ranking of international email marketing community based on Twitter

San Mateo, CA—California-based email marketing agency ClickMail has been ranked 81st out of 1,000 email experts worldwide, according to research just released by EmailMarketingTipps.

The ranking puts ClickMail just under marketing guru Chris Brogan, who is ranked 80th.

“This recognition is a real honor,” says Marco Marini, ClickMail CEO. “We are delighted to be recognized alongside such renowned experts as Chad White, Loren McDonald, Ann Handley and Chris Brogan, especially given that our use of Twitter is focused on helping marketers to smarter email.”

May, 2015 - ClickMail’s Michael Kelly to Present at Fashion Digital LA - Kelly to present on problems marketers won’t fix with a new ESP

San Mateo, CA—Michael Kelly of ClickMail will be at the 2015 Fashion Digital event in Los Angeles, educating marketers on switching email service providers…and when they shouldn’t.

Fashion Digital LA is an event that brings speakers and thought leadership to ecommerce professionals and digital marketers in the fashion, beauty and lifestyle apparel industries. Attendees and speakers hail from brands such as Halston, Pac Sun, American Apparel and JustFab to name a few.

During the event, Kelly will present on the topic “What Switching Your Email Platform Won’t Fix” to help digital marketers in the fashion industry to understand that one must have the right reasons in place to switch email service providers. Marketers sometimes assume incorrectly that problems are stemming from the ESP they’re working with when in fact that ESP is a good fit, and the problems are either internal or fixable. Attendees will have a chance to hear Kelly explain how to tell the difference, in order to avoid the costs and hassles of an unnecessary ESP switch.

Learn more about Fashion Digital LA here, and find Michael Kelly on LinkedIn here.

March, 2015 - Learn How Content Marketing Can Improve Email - Free webinar teaches marketers how to tie content to email

San Mateo, CA—Grant Johnson, ClickMail’s Vice President of Strategic Services, and Brian Steacy, Regional Director at Adestra, will present a free webinar on email and content marketing on March 11, 2015, at 2:00 p.m. Eastern. Hosted by the Integrated Marketing Summit, this webinar will introduce attendees to the importance of content marketing to a successful email program.

During the webinar, Johnson will address how to improve email marketing by using content as the starting point. He’ll go over the basics of content marketing, including ways to easily generate and find content, as well as some basic do’s and don’t’s.

This is critical knowledge for any marketer working with a limited budget and resources.

“Successful email marketing is usually dependent on three factors to different degrees,” says Johnson, “with content making up 40% of that and audience making up another 40%. That means what you say is as important as whom you say it to, and that means your emails must include great content.”

Attend this webinar on March 11 and learn how to marry content to email marketing to deliver results.

February, 2015 - Join ClickMail at the MarketingSherpa Email Summit 2015 - Michael Kelly to speak; ClickMail experts offer one-on-one coaching

San Mateo, CA—The annual and much-anticipated MarketingSherpa Email Summit will take place February 23-25, 2015 at the ARIA Resort and Casino in Las Vegas, Nevada. This now-famous email event promises to advance marketers’ campaigns and careers with the some of the email industry’s top speakers and useful one-on-one coaching sessions.

During the Summit, Michael Kelly of ClickMail will present on a panel of experts discussing email service provider (ESP) selection. Kelly will explain why not all problems can be fixed with a new ESP, as the other panelists address:

Three questions marketers often forget to ask when ESP shopping
Buying vs. building an ESP
How to justify a new ESP to management
Insider tips

In addition to participating as a panelist during the Email Summit, Kelly—along with will be joined by Adam Cooke, Director of Business Development and Digital Strategist at ClickMail—will be on hand to give one-on-one coaching on email deliverability, mobile marketing and segmentation.

Learn more about the anticipated MarketingSherpa Email Summit.

January 2015 - Learn the Problems ESPs Can’t Fix at the Email Summit - ClickMail’s Michael Kelly delivers insight on the problems that won’t be fixed by a new email service provider

San Mateo, CA—During the annual MarketingSherpa Email Summit 2015, Michael Kelly of ClickMail will present on a panel of experts discussing ESP selection.

The MarketingSherpa Email Summit takes place February 23rd to 25th, 2015 at the ARIA Resort & Casino in Las Vegas, Nevada. This email marketing event promises to advance marketers’ campaigns and careers with the some of the industries top speakers and one-to-one coaching sessions.

On Wednesday, February 25th, during a breakout session, Kelly and four other email experts will present critical information on choosing an email service provider to ensure the best value and ROI. Among the issues they will address are:

Three questions marketers forget to ask
Buy vs. build
How to justify a new ESP
Insider tips
The problems ESPs can’t fix

The panelists for this session represent some of the leading minds and brands in the email marketing arena:

- Preston Wily, President, Sewell
- Diana Primeau, Director of Member Services, CNET
- Charles Nicholls, SVP, Product Strategy for Marketing Solutions, SAP
- John A. Caldwell, Principal and Founder, Red Pill Email
- Michael Kelly, Co-founder, Business Development, ClickMail

During the event, Kelly will also be joined by Adam Cooke, Director of Business Development and Digital Strategist at ClickMail, to give one-on-one coaching clinics on Email Deliverability, Mobile Marketing and List Segmentation.

Learn more about Michael Kelly at www.linkedin.com/in/michaelkelly.
Learn more about Adam Cooke at www.linkedin.com/in/adamcooke12.

To register for the MarketingSherpa Email Summit 2015, go to http://www.meclabs.com/training/marketing-summit/email-summit-2015/tickets.

About the Email Summit
The Email Summit, being held Feb. 23-26, 2015 at the ARIA Resort and Casino in Las Vegas, is the original research-based conference serving the email marketing community. Participants from around the globe learn from some of today’s leading marketers from organizations including VolunteerMatch, CNET, Dun & Bradstreet, Finish Line, Emfluence, LinkedIn, Ferguson, and Microsoft Stores. Featured speakers include Stephen J. Dubner, co-author of Freakonomics, Jonah Berger of The Wharton School, Jose Palomino and Flint McGlaughlin. Sponsors for Email Summit 2015 include Maropost, BlueHornet, StrongView, Yesmail, Listrak, Adestra, Silverpop, dotmailer, PostUp, LiveIntent, Message Systems, TowerData, TailoredMail, StrikeIron, Litmus, RealTime Email by LiveClicker, ClickMail, SailThru, SendGrid, Email on Acid, OutMarket, Oracle Marketing Cloud, Movable Ink, Lionbridge, Fluent, HyperDrive Interactive, Retention Science, B2Lead and Inbox Group.

August 2014 - Email Marketing Agency ClickMail Makes Inc. 5000 List for 5th Time

San Mateo, CA – Email marketing agency ClickMail has announced their inclusion on Inc. Magazine’s list of 5,000 fastest growing companies. This marks the fifth year that ClickMail has had such an honor.

As their fifth year on the list, ClickMail is now on the Honor Roll as a Five-Time Inc. 5000 Honoree.

“We attribute our consistent growth as a company to our incredible customer base and hardworking employees,” says ClickMail CEO Marco Marini. “We also attribute this consistent growth to our long-term strategy. That strategy enables us to have steady growth yet remain focused on our customer base.”

Inc. Magazine has been recognizing America’s fastest growing private companies for over 30 years. Founded in 2002, email marketing agency ClickMail has made that list five times since 2009, one of only a few companies that have managed to maintain growth since the economic downturn.

Learn more about ClickMail and the Inc. 5000 ranking
or http://www.inc.com/profile/clickmail-marketing.

May 27, 2014 - Two ClickMail Experts to Teach Email Marketing Best Practices via Webinars

San Mateo, CA, CA – Two renowned email experts from ClickMail will offer webinars on email marketing best practices as part of the Association of Strategic Marketing’s curriculum.
On May 28, ClickMail’s Michael Kelly will present Best Practices for Email Content Marketing. As email technology and best practices have made one-to-one email marketing a reality, marketers both should and can now send the right message to the right person at the right time. During the webinar, Michael will talk about the proven tactics and strategies marketers can employ to deliver this kind of personal, relevant messaging.
Then next month, on June 18, ClickMail’s VP of Strategic Services Grant Johnson presents Creating a Successful Email Welcome Series: You Never Get a Second Chance to Make a First Impression. Employing a welcome email engages new subscribers from day one of the relationship, laying the groundwork for growing trust and loyalty. Grant will talk about the absolute necessity of the welcome email, as well as email marketing best practices to employ for the best results.
Marketers can register for Best Practices for Email Content Marketing as well as Creating a Successful Email Welcome Series: You Never Get a Second Chance to Make a First Impression directly at the ASM website.

March 24, 2014 - Email Marketing Agency ClickMail Announces Three Key Staff Changes - Promotions and positions assure optimal enterprise email marketing at ClickMail

Foster City, CA – Email marketing agency ClickMail has announced two key staff changes and one new hire in support of an increasing need for optimized enterprise email marketing for clients.

Internally, Grant Johnson has been promoted to VP, Strategic Services. Since joining ClickMail in 2010, Grant’s hard work and dedication to ClickMail’s clients has helped the company establish credibility in the email marketing industry in general, and specifically with many customers and prospects in the enterprise email marketing space. With Grant’s guidance, ClickMail will expand the Strategic Services offering and team during 2014.

Also internally, Jessa Halford has been promoted to Senior Manager, Customer Success. In this new role, Jessa will lead the Customer Success team, drawing on her 10 years of email marketing experience to bring about positive results for even the most challenging situations. Jessa has shown great initiative, drive, and leadership over the last two years with ClickMail. Her new leadership role ensures only the best customer service for ClickMail’s enterprise email marketing customers.

Nate Brink has been hired by ClickMail to act as Senior Manager, Strategic Services. A seasoned email campaign strategist with past experience at major top tier ESPs, Nate analyzes clients’ enterprise email marketing programs to offer recommendations for optimization. He also guides internal strategic initiatives and collaborates with customer service on project management and client needs.

“The recent staff changes at ClickMail ensure an even better customer experience for our clients and ever increasing results for our enterprise email marketing customers,” says Marco Marini, CEO of ClickMail.

October 15, 2013 - ClickMail Unveils Powerful Data Visualization Tool for Salesforce Marketing Cloud Users

San Mateo, CA – ClickMail Marketing has released eMVision, their new visual and interactive email dashboard tool. The eMVision product recently came out of beta and will officially be unveiled on October 29, 2013 during the Salesforce Marketing Cloud sponsored webinar, “Discover Critical Email Marketing Insights with the Power of Tableau.”

Developed by ClickMail, eMVision is an email analysis and optimization solution that integrates Salesforce Marketing Cloud email performance data with the visual analytics of Tableau Software for easy to understand, easy to dissect email reporting. Then the tool takes analytics to the next level by enabling marketers to push identified segments right back into Salesforce Marketing Cloud for retargeting.

“eMVision offers far more than the average email analytics tool,” says Marco Marini, CEO at ClickMail Marketing. “First of all, the visualization of data made possible by Tableau makes it much easier to spot patterns and trends. And then marketers can immediately act on those insights to further optimize their campaigns.”

With eMVision, the data pops out as colorful, easy to understand visuals that enable marketers to see the things that matter most. Marketers can also blend email performance data with data from ecommerce, CRM, social media, web analytics and other business systems with eMVision.

“eMVision makes it possible to do in minutes the kind of analysis that used to take hours, or even days,” says Marini.

The webinar, “Discover Critical Email Marketing Insights with the Power of Tableau,” is scheduled for 1:00 p.m. EDT on October 29, 2013.

About ClickMail Marketing, Inc.
ClickMail Marketing sells and customizes enterprise Email Service Provider (ESP) solutions. We deliver platform-specific technology expertise that makes enterprise ESPs perform at their peak. ClickMail Marketing is a privately held California Corporation with headquarters in San Mateo, CA.

September 15, 2013 - ClickMail’s Michael Kelly to Present at EmailWorld 2013

San Mateo, CA – ClickMail co-founder Michael Kelly is one of the email experts scheduled to present at EmailWorld 2013 taking place September 24th and 25th in San Diego, CA.

Kelly will talk about the 9 factors to consider when choosing a new ESP. Kelly is a dynamic speaker who can explain complex ideas in a manner that’s easy to understand. During his presentation at EmailWorld 2013, he’ll break down the confusion around comparing email service providers (ESPs) by providing his audience with 9 concrete factors to consider.

“Knowing those factors—rather than relying on guesswork—will make shopping for a new ESP make sense at last,” says Kelly.

In addition to Michael’s presentation on what you need to know to do an email service providers comparison, other speakers will present on dozens of email marketing best practices.

Learn more about the EmailWorld 2013 conference and the speakers.

September 10, 2013 - Help Stop Hunger Now, with ClickMail CEO Marco Marini

San Mateo, CA – ClickMail co-founder Michael Kelly is one of the email experts scheduled to present at EmailWorld 2013 taking place September 24th and 25th in San Diego, CA.

“Knowing those factors—rather than relying on guesswork—will make shopping for a new ESP make sense at last,” says Kelly.

In addition to Michael’s presentation on what you need to know to do an email service providers comparison, other speakers will present on dozens of email marketing best practices.

Learn more about the EmailWorld 2013 conference and the speakers.

April 10, 2012 - ClickMail Marketing’s Clients Win Top Awards - Two email marketing vendor clients win eTail Best in Class for 2012

ClickMail Marketing is proud to announce that two of their email marketing clients have been awarded eTail Best-In-Class Awards for 2012.

Email marketing vendor ClickMail worked side by side with Smarter Remarketer to help both Footwear Etc. and Mindware improve their marketing through targeted email campaigns. As a result of the campaigns, Footwear Etc. won First Place and Mindware won Honorable Mention, both in the email marketing category.

Footwear Etc. is a multi-channel retailer of fashion and comfort footwear. The footwear retailer needed to understand the value of behavioral marketing as a complement to their existing email marketing. With the help of email marketing vendors Smarter Remarketer and ClickMail, Footwear Etc. used highly targeted behavioral marketing and put together a variety of re-engagement programs built around their regular email during the holiday season.

“The tactic increased conversion by putting prospects back into the buying process,” says Marco Marini, CEO of ClickMail Marketing. “The results of this email campaign were impressive, even to us as an email marketing vendor. The targeted emails outperformed the regular emails by up to 400%.”

Mindware is a multi-channel retailer of educational toys. The toy retailer wanted to re-engage those customers who abandoned their carts and checkouts during the holiday season. Also with the assistance of Smarter Remarketer and ClickMail, the company created a campaign to re-engage two primary audiences: prospects who added items to their carts then abandoned the cart, and prospects who started the checking out process but didn’t complete it.

“Like Footwear Etc. witnessed, the Mindware abandonment campaign also produced astounding results,” says Marini. “The retailer saw a 7% lift in 2011 revenue as a result of these re-engagement campaigns.”

Learn more about these retailers and the awards won at http://www.wbresearch.com/etailusawest/awards.aspx.

For more information about career opportunities at ClickMail, or to submit your résumé, contact careers@clickmail.com.

ClickMail in the news

Email marketing agency ClickMail makes headlines and announces new products for enterprise email marketing in our press releases below. For more information about ClickMail, our expertise, or our email marketing tools, please contact us!