a/b split testing Archives - Clickmail Marketing

There’s No Crying in Baseball—and No “It Depends” in Email…Any More

2021-11-09T20:55:28+00:00

For years you could ask virtually any ESP or email industry expert a question about best practices and get the answer, “It depends.” What’s the best subject line length? It depends. What’s the best send time? It depends. What’s the best call to action? It depends. And that answer used to be an accurate one, although it was always frustrating. “Can I have an answer with some specificity in it?” “That depends.” Arrggh! Yet that used […]

Testing as Email Marketing Best Practices? New eBook Makes A/B Split Tests Easy

Sharon2021-11-09T21:08:22+00:00

Test, test and test again…that’s a mantra you’ll hear a lot from this email marketing consultant, because it is only by testing that you can continually improve what works for your organization. Why email best practices alone aren’t enough Email marketing best practices have their place, but testing is the only way to know for sure what your own email marketing best practices must be, because there is no “one size fits all” in this industry. […]