content marketing Archives - Clickmail Marketing

Content Marketing Infographic Shows Email Marketing Plays Crucial Role for Distribution

Content Marketing Infographic Shows Email Marketing Plays Crucial Role for Distribution

Sharon2021-11-09T20:54:43+00:00

The folks at Skilled have created an impressive infographic on ways to use content marketing—55 ways to use content marketing, to be exact. The topic and all of the many noteworthy facts presented are interesting and useful on their own. But what really caught my eye is toward the end of the infographic as you scroll down. There you’ll find the information on how to disseminate that content marketing—and email marketing is a key component of […]

Content Marketing Infographic Shows Email Marketing Plays Crucial Role for DistributionSharon2021-11-09T20:54:43+00:00

Beyond Email Marketing Tools: Content Matters

Sharon2021-11-09T21:08:26+00:00

As email marketing consultants, we try to keep up with industry news, but occasionally the emails, blogs and newsletters pile up. Then we tend tackle that pile all at once rather than one article or post at a time. We don’t mind it, really, because it sometimes allows us to spot trends where we otherwise wouldn’t. And today’s trend that emerged as we tackled the pileup of email marketing news and insights? Content matters. Between reading […]

Beyond Email Marketing Tools: Content MattersSharon2021-11-09T21:08:26+00:00

Casting a Net: How to Use Email to Generate Content

Sharon2021-11-09T21:11:07+00:00

Just like a great email can start with great content, it can also work the other way around. As an email marketing consultant, one of my most surprising suggestions has been to use email campaigns as a way to feed the need for future material. A good content marketing strategy doesn’t just look out to the web, nor even into your soul. You can cast a net to your very own email list and see what […]

Casting a Net: How to Use Email to Generate ContentSharon2021-11-09T21:11:07+00:00

A Marketing Marriage! Email Expert Advice for Integrating Content and Email Marketing

Sharon2021-11-09T21:11:07+00:00

Is your email marketing team working independently rather than alongside your content marketing team? Let’s marry the two together for a marketing win win! Why make such a claim? Because content and email are a match made in marketing heaven. They can give and take to and from each other in such a way that you get a bigger bang for your marketing buck…without a hike in your hours. Now that’s some kind of offspring! When […]

A Marketing Marriage! Email Expert Advice for Integrating Content and Email MarketingSharon2021-11-09T21:11:07+00:00