Times are changing, and sending your subscribers a basic HTML email is no longer the best way to reach them. Back when most people were viewing your emails on a desktop computer, HTML was the way to go. But now, with more and more emails being opened on a mobile device instead, sending mobile-compatible email has become mission critical in order to stay relevant to your subscribers, drive click-throughs, and get sales. Below we offer a […]

ClickMail shares a list we’ve pulled together of the 22 most most important mobile marketing best practices for you to consider. Many of these best practices are less specific (such as optimum number of pixels, for example) but more of techniques to keep in mind for your overall mobile email marketing design and execution.

Designing for mobile…it’s a hot topic because how and where people interact with email has changed. Today we are checking our email on mobile devices like smartphones and iPads while waiting in line at the bank or at the local espresso stand. We’re even checking email while at our kids’ soccer games, and–let’s be honest–during dull meetings too. The point is, we aren’t always at our desktops any longer, meaning you can’t be sure where your […]

There’s plenty of talk these days about designing for mobile. That’s a good thing, since eMarketer’s Email Marketing Benchmarksreport notes that about a third of emails are now opened using mobile devices.  Email marketing technology is evolving, which makes designing for a variety of devices easier than ever. Yet as with anything email marketing related, we need to take a step back before we start on the design. Just because technology makes it easy doesn’t ensure technology makes it good. Designing your email […]