Comparing ESPs: When It Comes to Email Integrations, Avoid Hasty Assumptions!

2021-11-09T20:55:51+00:00

Last month when we took a deep dive into data provided by the ESPinator, our free online tool for comparing email service providers, we discovered that six of the top 10 questions by answer belonged to the Reporting and Analysis section. That in and of itself wasn’t much of a surprise, given the increasing importance of email analytics to a successful email marketing program. On the other hand, however, the least important questions were around integrations, […]

Comparing ESPs: When It Comes to Email Integrations, Avoid Hasty Assumptions!2021-11-09T20:55:51+00:00

Outgrowing Your ESP? Could Be…If You Need Email Integration

2021-11-09T21:07:55+00:00

Is your email provider keeping pace with your email objectives? Maybe not: When your business becomes more complex, customization of your ESP becomes essential, but not all ESPs can offer it. This is the situation many marketers find themselves in as they start to realize they are outgrowing their current email service provider—or they’re about to. They begin to realize their requirements can no longer be met by their current ESP, and it’s time to find […]

Outgrowing Your ESP? Could Be…If You Need Email Integration2021-11-09T21:07:55+00:00

Data’s Only Useful When You Can Act On It; Email Integration Makes It So

2021-11-09T21:07:56+00:00

Data, data, data…it’s all around you these days. It’s a topic that’s top of mind and on the tip of everyone’s tongue. Capturing data has become standard email marketing practice. The challenge is putting that data to use. In an article on starting an agency, the author makes deep data her second piece of advice, but not the data itself, rather the ability to put it to use. In her words: “The amount of data being […]

Data’s Only Useful When You Can Act On It; Email Integration Makes It So2021-11-09T21:07:56+00:00

Email Integration 101: What You Need to Know

2021-11-09T21:12:41+00:00

Email integration is important because the data that allows you to be relevant is always residing in other systems. And relevancy is key to engagement is key to email marketing ROI. However, not all integrations are the same. Differences include the amount of data, types of data and speed of data transfer. All of these factors can impact your results, so you must be sure your email integration is delivering what you need. Although they might […]

Email Integration 101: What You Need to Know2021-11-09T21:12:41+00:00
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