email list hygiene Archives - Clickmail Marketing

The Top 3 Challenges to Email List Growth…and Ways to Overcome Them

The Top 3 Challenges to Email List Growth…and Ways to Overcome Them

Sharon2021-11-09T21:04:27+00:00

Ascend2 has released their newest email marketing report, this one focused on email list growth, the importance of it, and the obstacles to it. I was not surprised to see email list growth is a high priority, However, I was surprised by the top three obstacles to list growth: content, expertise and hygiene. From where I sit, these are obstacles that are easy to overcome. Email list growth is very important to most marketers… Of the […]

The Top 3 Challenges to Email List Growth…and Ways to Overcome ThemSharon2021-11-09T21:04:27+00:00

What You Don’t Know Can Hurt You: Can You Afford NOT to Pay Attention to Email Deliverability?

What You Don’t Know Can Hurt You: Can You Afford NOT to Pay Attention to Email Deliverability?

Sharon2021-11-09T21:04:27+00:00

It’s not a tale of two cities but it is a tale of two businesses, a tale that illustrates how paying attention to email marketing best practices matters. What you don’t know can hurt you, and how can you know what’s hurting you (i.e. your deliverability) if you’re not paying attention? To be kind to the one, we’ll leave both of the businesses anonymous for this post, but know that these are real-life stories you’re about […]

What You Don’t Know Can Hurt You: Can You Afford NOT to Pay Attention to Email Deliverability?Sharon2021-11-09T21:04:27+00:00

If You Do Nothing Else in the New Year, Resolve to Stop Annoying People

If You Do Nothing Else in the New Year, Resolve to Stop Annoying People

Sharon2021-11-09T21:04:27+00:00

Do you know that famous line from “It’s a Wonderful Life” when George tells the young man, “Oh, why don’t you stop annoying people?!” It’s both funny and famous…and a pervasive complaint among those of us who are on the receiving end of emails from brands. Why is it that companies will keep on emailing and emailing and emailing, just like the young man on the dance floor was going on and on and on about […]

If You Do Nothing Else in the New Year, Resolve to Stop Annoying PeopleSharon2021-11-09T21:04:27+00:00

Halloween Hygiene: How to Oust Ghosts and Goblins From Your List for Better Email Deliverability This Holiday Season!

Halloween Hygiene: How to Oust Ghosts and Goblins From Your List for Better Email Deliverability This Holiday Season!

Sharon2021-11-09T21:04:36+00:00

Have you noticed the Halloween décor is ramping up? The stores have been touting their spooky stuff for a few weeks and now I’m seeing the lights and yard decorations popping up around the neighborhood. Before you know it, trick-or-treaters will be showing up at the door and we’ll be going into sugar overload at the office as colleagues bring in the leftovers the kids didn’t get. And then the holidays will be upon us…that fast. […]

Halloween Hygiene: How to Oust Ghosts and Goblins From Your List for Better Email Deliverability This Holiday Season!Sharon2021-11-09T21:04:36+00:00

Don’t Automate Away: Why Hard Bounces Need a Personal Touch

Sharon2021-11-09T21:07:46+00:00

Although automation is a kind of Holy Grail for those of us in email marketing, total automation is not always the best answer…or the best practice. Some things still need some degree of personal attention, like hard bounces. Email best practices say to remove hard bounces from your in-house email list for proper list hygiene. Often it is your email service provider (ESP) who does that on your behalf, automatically without any regard to the significance […]

Don’t Automate Away: Why Hard Bounces Need a Personal TouchSharon2021-11-09T21:07:46+00:00

Keep It Clean! Scrub Your List Like You Scrub Your Dishes

Sharon2021-11-09T21:12:39+00:00

This morning I scrubbed the pot from last night’s dinner. You know the kind of scrubbing I mean: Down and dirty with the scouring pad because remnants of dinner were affixed to the sides of the pot. See, I didn’t scrub it the night before. I was too worn out. So it sat overnight. And dried. Thoroughly. As I was scrubbing the stubborn dried on gook, trying to return the inside of the pot to the […]

Keep It Clean! Scrub Your List Like You Scrub Your DishesSharon2021-11-09T21:12:39+00:00