email marketing optimization Archives

Do You Need an Email Consultant With a Wrench or a Scalpel?

Do You Need an Email Consultant With a Wrench or a Scalpel?

Sharon2021-11-09T20:55:06+00:00

Becoming a consultant is so easy. All one has to do is hang up a sign that says “Joe Shmoe, Consultant” and they’re in business. No degree required, no certifications needed—just their word that they know what they’re doing and that every dollar you’re spending on their services will be money well spent. Sadly, this means the world is full of so-called consultants who are under-qualified and (dare I say?) overly delusional. Fortunately, in our industry, […]

Do You Need an Email Consultant With a Wrench or a Scalpel?Sharon2021-11-09T20:55:06+00:00

Give Yourself the Gift of Better Email Marketing With These 6 Resources

Give Yourself the Gift of Better Email Marketing With These 6 Resources

Sharon2021-11-09T20:55:25+00:00

All the year long, organizations like ClickMail, Email Critic, MarketingSherpa, EmailMonday and others strive to stay on top of the best of the best email marketing practices and technologies, so you don’t have to. You can simply scan your inbox for the most relevant information and get straight to the good stuff. The downside to that is it’s possible to get lost in the weeds of too many resource options. So at ClickMail this holiday season, […]

Give Yourself the Gift of Better Email Marketing With These 6 ResourcesSharon2021-11-09T20:55:25+00:00

Personalization in Email: Now It’s Personal—for Real

Sharon2021-11-09T20:55:26+00:00

As I ponder what to expect in 2016, personalization strikes me as the biggest new area to email marketing—and one that’s growing fast. In many cases, what started out as a way to remarket to consumers after cart abandonment is morphing into powerful technologies that enable targeted email marketing like never before, taking personalization to a whole new level. Personalization is only going to keep going and growing, and marketers should take note—and take action. Cliff Condon, […]

Personalization in Email: Now It’s Personal—for RealSharon2021-11-09T20:55:26+00:00

Want Your Email Marketing to Go Viral? Do Email Well!

Want Your Email Marketing to Go Viral? Do Email Well!

Sharon2021-11-09T20:55:26+00:00

What makes an email go viral? Well, in a way, commonsense and best practices make an email go viral—or at least that’s how I read a Litmus report on the subject. I’m not trying to be facetious here. Looking at the findings of this report, it really does seem as though viral emails are simply well done emails—those adhering to email marketing best practices. Check out the characteristics that the most viral emails, the ones in […]

Want Your Email Marketing to Go Viral? Do Email Well!Sharon2021-11-09T20:55:26+00:00

9 Ways to Improve Any Email Marketing Program, Regardless of Budget or Bodies

9 Ways to Improve Any Email Marketing Program, Regardless of Budget or Bodies

Sharon2021-11-09T20:55:50+00:00

David Baker filled a post with a lot of email marketing statistics a couple of months ago. It was the day after the Super Bowl and of course stats are heavy on everyone’s mind during a big football game like that. So a post full of email statistics was apropos. But there was one stat in there that I can’t stop thinking about more than 2 months later: “Nearly 2/3 of companies rate their company email […]

9 Ways to Improve Any Email Marketing Program, Regardless of Budget or BodiesSharon2021-11-09T20:55:50+00:00

Rebuilding Your Sender Reputation Takes Time, Even If You Weren’t the Bad Guy in the First Place

Rebuilding Your Sender Reputation Takes Time, Even If You Weren’t the Bad Guy in the First Place

Sharon2021-11-09T20:55:51+00:00

Imagine your email marketing program is humming right along, deliverability is about where it should be, and you’re tweaking and testing for those incremental improvements you know will add up–when all of a sudden you’re seeing a 95% bounce rate when emailing subscribers using Gmail. That is practically every single Gmail address on your list. And when your list includes 50,000 Gmail addresses, that’s a lot of bounces—enough to keep a marketer up at night. Not […]

Rebuilding Your Sender Reputation Takes Time, Even If You Weren’t the Bad Guy in the First PlaceSharon2021-11-09T20:55:51+00:00

The Trouble with Email Marketing Best Practices: “Best” Practices Only Make You Average

The Trouble with Email Marketing Best Practices: “Best” Practices Only Make You Average

Sharon2021-11-09T20:55:52+00:00

Good is the enemy of great. So says Jim Collins in his best selling book, “Good to Great.” He is referring to businesses that decide they are good enough, which means they are settling and no longer striving to be the best they can be. And that’s why the term “best practices” is misleading: Adhering to so-called best practices might make you think you’re doing everything that you can to optimize your email marketing, when really […]

The Trouble with Email Marketing Best Practices: “Best” Practices Only Make You AverageSharon2021-11-09T20:55:52+00:00

Sniffing out Snafus: How We Work to Improve Your Email Deliverability

Sniffing out Snafus: How We Work to Improve Your Email Deliverability

Sharon2021-11-09T21:04:36+00:00

An undelivered email is akin to an email that was never sent. If you send 10,000 emails and 1,600 are never delivered (because your email deliverability rate is 84%), you might as well have a list of 8,400 names instead. And if we look at the number of emails that get delivered right to the junk mail folder, the problem can be even worse. At ClickMail, email deliverability is what we describe as a consulting area […]

Sniffing out Snafus: How We Work to Improve Your Email DeliverabilitySharon2021-11-09T21:04:36+00:00