email segmentation Archives - Clickmail Marketing

Engage Already! 7 Ways to Avoid the Re-Activation Email With Email Marketing Best Practices

Engage Already! 7 Ways to Avoid the Re-Activation Email With Email Marketing Best Practices

Sharon2021-11-09T21:05:10+00:00

Bad news: Not everyone cares what’s in your email message. And over time, the trend is towards ever less interest in your content and offers. The once enthusiastic subscriber–new to the relationship with your brand and eagerly opening each email you send–is eventually replaced by a disinterested bystander who’s more likely to click delete than open. How does this happen? It’s human nature and inevitable: Subscribers simply lose interest over time, for lots of reasons. But […]

Engage Already! 7 Ways to Avoid the Re-Activation Email With Email Marketing Best PracticesSharon2021-11-09T21:05:10+00:00

Email Segmentation: The 5 Stages of Sophistication

Email Segmentation: The 5 Stages of Sophistication

Sharon2021-11-09T21:05:15+00:00

Where does your company fall on the spectrum of generic to specific email marketing? Are you still doing batch and blast, or have you evolved your program into something more relevant and targeted using email segmentation? Below, I offer up my take on the 5 levels of sophistication in part so you can note where you’re at and also know where you want to be…and what that looks like. As the Cheshire Cat famously told Alice, […]

Email Segmentation: The 5 Stages of SophisticationSharon2021-11-09T21:05:15+00:00

Reach the Right People: Why You Need Advanced Email Segmentation NOW

Sharon2021-11-09T21:07:53+00:00

Inboxes are only getting more cluttered and new features such as tabs in Gmail make engagement yet a higher priority than it already was. It’s time to get real…meaning real in your customer’s eyes. And the only way to do that is with advanced segmentation. What separates advanced email segmentation from basic? More use of more data in more ways. If your business is like most, you’re collecting data left and right. The challenge lies in […]

Reach the Right People: Why You Need Advanced Email Segmentation NOWSharon2021-11-09T21:07:53+00:00

Divide and Conquer: Strategies for Segmentation

Sharon2021-11-09T21:09:20+00:00

If you’re looking for a quick way to make a big impact in your deliverability and response rate, consider list segmentation. With email marketing, relevance is key. You want to target your email content, offers, and even subject lines to match the interests of each recipient. If your email marketing solution enables your relational database to generate messages using dynamic content for specific contacts on the fly, more power to you. But you can gain much […]

Divide and Conquer: Strategies for SegmentationSharon2021-11-09T21:09:20+00:00