Comparing ESPs: When It Comes to Email Integrations, Avoid Hasty Assumptions!

2021-11-09T20:55:51+00:00

Last month when we took a deep dive into data provided by the ESPinator, our free online tool for comparing email service providers, we discovered that six of the top 10 questions by answer belonged to the Reporting and Analysis section. That in and of itself wasn’t much of a surprise, given the increasing importance of email analytics to a successful email marketing program. On the other hand, however, the least important questions were around integrations, […]

Comparing ESPs: When It Comes to Email Integrations, Avoid Hasty Assumptions!2021-11-09T20:55:51+00:00

Why You’re Better off With an Email Expert Than Choosing an ESP on Your Own

2021-11-09T20:55:51+00:00

The MultiChannel Merchant (part of the Chief Marketer Network) February 2015 Technology Report “Selecting an Email Service Provider” struck a chord with us at ClickMail, for an obvious reason: One of our core competencies is helping clients choose the best email service provider for their needs. And the advice throughout the article is sound, especially the warning that it won’t be easy. In fact, the article states that fact right off the bat with a bold […]

Why You’re Better off With an Email Expert Than Choosing an ESP on Your Own2021-11-09T20:55:51+00:00

Is Email Analytics the Next Big Thing? 2,625 Marketers Can’t Be Wrong!

2021-11-09T21:04:27+00:00

Now that the deluge of 2015 predictions has begun, the timing of this MarketingSherpa.com article couldn’t be better, because it gives me the opportunity to add yet another prediction to the mix: that third parties are going to be critical to the development of easy-to-use email reporting tools. Because the article shows, the demand for such tools is there! The team at MECLABS combed through a data set of 208,551 answers submitted via our online ESPinator, […]

Is Email Analytics the Next Big Thing? 2,625 Marketers Can’t Be Wrong!2021-11-09T21:04:27+00:00

Why None of the Best Email Service Providers Is the Best One for YOU

2021-11-09T21:04:29+00:00

If you’re in the market for a new ESP, creating a list of the best email service providers and getting ready to generate RFPs and do comparisons, I have some startling news for you: The best email service provider for your business might be none at all. Rather, it could be ClickMail is a better fit. Is ClickMail an ESP? No, and far from it. But we resell the best email service providers to companies like […]

Why None of the Best Email Service Providers Is the Best One for YOU2021-11-09T21:04:29+00:00

Mad at Your ESP? 6 Reasons NOT to Switch Email Service Providers

2021-11-09T21:05:10+00:00

What makes you think you need a new ESP? It’s understood in our industry that on average companies typically switch email service providers (ESPs) every 2 years. Knowing how much work is involved in selecting an ESP, plus how long it takes to migrate from an old one to a new one, and then the time it takes to fully master the new one, I’m blown away by this stat every time I see it. I […]

Mad at Your ESP? 6 Reasons NOT to Switch Email Service Providers2021-11-09T21:05:10+00:00

Time for a New ESP? 7½ Tips for Optimizing the RFP Process

2021-11-09T21:05:23+00:00

When it’s time for a new email service provider, you’re likely looking at doing an RFP to jumpstart your selection process…and that can cause about as much stress as contemplating a frontal lobotomy! In order to do an email service providers comparison, many organizations start out with an RFP sent to a large number of ESPs and whittle down that long list to a short list over the course of many months (and many hours invested). […]

Time for a New ESP? 7½ Tips for Optimizing the RFP Process2021-11-09T21:05:23+00:00

Join Michael Kelly at EmailWorld 2013 to Learn (Almost) Everything Email

2021-11-09T21:07:52+00:00

If you haven’t yet heard of EmailWorld 2013 taking place September 24th and 25th in San Diego, it’s worth looking into for two reasons. Reason #1? Our own Michael Kelly is one of the email experts lined up to present during the event. Michael will talk about the 9 factors to consider when choosing a new ESP. Michael is a dynamic speaker and one of the smartest email guys you’ll ever meet. He’ll break down the […]

Join Michael Kelly at EmailWorld 2013 to Learn (Almost) Everything Email2021-11-09T21:07:52+00:00

What’s the Real Difference With an Enterprise ESP? Factors to Consider for an Email Service Providers Comparison

2021-11-09T21:07:53+00:00

If your email marketing program is evolving in complexity, you’re possibly on the path to discovery–determining not only what’s possible and how to do it, but what’s not possible with your current platform. And that might lead you to making an email service providers comparison, ultimately discovering that there are price differences between types of ESPs, and wondering, “What can an enterprise-level ESP do that another one can’t?” The answer to that question is “Plenty.” And […]

What’s the Real Difference With an Enterprise ESP? Factors to Consider for an Email Service Providers Comparison2021-11-09T21:07:53+00:00
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