Step Away From the Email Analytics! 6 Ways to Get a Big Picture View

2021-11-09T20:55:07+00:00

Two years ago we launched eMVision, a unique and innovative email analytics tool that integrations Tableau Software with the email reporting of major ESPs such as Salesforce Marketing Cloud. Since that launch, we have spent a lot of time talking to clients and other email marketers about email reporting and analytics, and we have learned one big lesson: Marketers tend to dive a little too deep into details when looking at their email reporting. What’s wrong […]

Step Away From the Email Analytics! 6 Ways to Get a Big Picture View2021-11-09T20:55:07+00:00

Mobile Is NOT the Answer to the Broken Promises of Business Intelligence

2021-11-09T20:55:51+00:00

In a recent article, CMSWire touted the mobile functionality of the Salesforce Analytics Cloud, powered by the Wave platform, detailing how Salesforce is enabling analytics on the go. Since the article started out being about the “broken promises” of business intelligence, it can lead one to believe that being mobile fixes what ails us and leads to the democratization of data we need. Not so fast. While mobile is interesting and convenient–and there’s admittedly a certain […]

Mobile Is NOT the Answer to the Broken Promises of Business Intelligence2021-11-09T20:55:51+00:00

“Half the Money Is Wasted…”–Use Email Analytics, and Know What’s Working

2021-11-09T20:55:51+00:00

I suspect every marketer has heard this famous line at least once during their careers: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That famous quote is attributed to John Wanamaker, an American merchant and the first retailer to place a half-page newspaper ad, which he did in 1874. (A few years later, he was the first retailer to place a full-page ad!) Mr. Wanamaker lived in […]

“Half the Money Is Wasted…”–Use Email Analytics, and Know What’s Working2021-11-09T20:55:51+00:00

Use Email Analytics to Find Those Monsters Under the Bed

2021-11-09T21:04:35+00:00

We are definitely in a Halloween-y mood here at ClickMail. Maybe it’s because we have so many kids of trick-or-treating age who are getting antsy about the upcoming event. Or maybe it’s because Halloween is popping up all over as people change their Facebook profile pictures to the creepy ones taken last year, and every kind of store seems to carry the season’s decorations. (Or maybe we just want candy?!) Regardless of the reason, this October […]

Use Email Analytics to Find Those Monsters Under the Bed2021-11-09T21:04:35+00:00

Email Analysis Should Guide Marketing, Especially When Switching ESPs

2021-11-09T21:05:15+00:00

Lately, we’ve published a few blog posts about migrating from one ESP to another when switching ESPs. I’ve read these posts with interest because I’ve helped with several such migrations since joining the ClickMail team. While helping with these ESP migrations, I’ve noticed that whenever a new platform is being migrated to, the default mentality is to bring everything over wholesale: all the automations, past emails, subscriber data, etc. However, that kind of “bring all the […]

Email Analysis Should Guide Marketing, Especially When Switching ESPs2021-11-09T21:05:15+00:00

See What Matters: Introducing eMVision for Email Insights

2021-11-09T21:07:49+00:00

What if your email reporting was depicted in easy to grasp visuals, like color coded charts and graphs? What if you could spot trends in seconds–and respond to them in minutes? What if you could zero in on a complex data point with a simple click of your mouse? What if you could see what you’ve been missing in your email reporting? No more “what ifs,” because now you can. All of these capabilities and more […]

See What Matters: Introducing eMVision for Email Insights2021-11-09T21:07:49+00:00
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