enterprise ESPs Archives - Clickmail Marketing

Will Smaller Email Service Providers Fill the Vacuum Left by the Big 3?

2021-11-09T20:55:50+00:00

Did you hear that loud sucking sound last year as the enterprise-level ESPs got sucked into bigger companies? We got to wondering, with the three major email service providers all now absorbed by Fortune 500 companies (ExactTarget by Salesforce, Responsys by Oracle, and Silverpop by IBM), what does the future hold for the middle-market ESPs? More importantly, what does this mean for customers? For us, as an email consultancy helping clients choose the best email service […]

Enterprise Email Marketing Solutions: Required for Worldwide Sending

Sharon2021-11-09T21:05:09+00:00

It’s a world gone global, quite literally. People the world over can connect to each other…and your brand. Which means international email marketing might make your priority list soon, if it hasn’t already. Picture international email marketing as email segmentation on steroids. Not only languages differ, but cultures, expectations and coding too. So don’t go it alone with any ol’ ESP. Your best bet for international email marketing is finding enterprise email marketing solutions, and by […]