list building Archives - Clickmail Marketing

Want to Improve the Quality of Your Email List? It’s Easier Than You Think

Want to Improve the Quality of Your Email List? It’s Easier Than You Think

Sharon2021-11-09T20:55:07+00:00

As many options as marketers have now for reaching out to potential customers, email still leads as the most effective channel. But there is always room to improve, as we all know! Some ways to improve the effectiveness of email marketing include more advanced segmentation, visual email analytics, and automated emails, among other possibilities. But perhaps one of the most simplistic (yet effective!) ways to improve results is by simply improving the quality of your in-house […]

Want to Improve the Quality of Your Email List? It’s Easier Than You ThinkSharon2021-11-09T20:55:07+00:00

The Top 3 Challenges to Email List Growth…and Ways to Overcome Them

The Top 3 Challenges to Email List Growth…and Ways to Overcome Them

Sharon2021-11-09T21:04:27+00:00

Ascend2 has released their newest email marketing report, this one focused on email list growth, the importance of it, and the obstacles to it. I was not surprised to see email list growth is a high priority, However, I was surprised by the top three obstacles to list growth: content, expertise and hygiene. From where I sit, these are obstacles that are easy to overcome. Email list growth is very important to most marketers… Of the […]

The Top 3 Challenges to Email List Growth…and Ways to Overcome ThemSharon2021-11-09T21:04:27+00:00

Email Marketing Best Practices: List Building 101

Email Marketing Best Practices: List Building 101

Sharon2021-11-09T21:06:19+00:00

Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the higher your ROI for each campaign, right? Wrong. The only names that matter are the quality ones. A focus on quality over quantity is the trick to building a list that generates results. What good comes from a list of 100,000 if half the people on the list don’t want […]

Email Marketing Best Practices: List Building 101Sharon2021-11-09T21:06:19+00:00

The Top 4—and Least Known—Strategies for List Growth

Sharon2021-11-09T21:07:48+00:00

We’re a numbers-obsessed society, wanting to watch numbers either increase (in our bank accounts) or decrease (on our scales). There’s one place, however, where the email marketer must tread carefully when it comes to numbers, and that’s when you’re growing your email list. This is not the time or place for a focus on quantity and rapid growth. Slow and steady really does win this race because slow + steady = interested and engaged subscribers as […]

The Top 4—and Least Known—Strategies for List GrowthSharon2021-11-09T21:07:48+00:00

The High Cost of Bad Data…and What You Can Do About It

Sharon2021-11-09T21:08:43+00:00

The size of your customer contact base matters little if the records you cherish aren’t perfectly accurate. And judging by a recent study, chances are, they’re not. During December 2012, database marketing company Experian QAS commissioned a survey of over 800 business executives across the U.S., France, and the United Kingdom. The survey was conducted by research firm Dynamic Markets, and paints a grim picture of the high percentage of inaccuracies in customer contact data, inaccuracies […]

The High Cost of Bad Data…and What You Can Do About ItSharon2021-11-09T21:08:43+00:00

How to Build a Valuable List

Sharon2021-11-09T21:18:41+00:00

As an email marketer, you’re always looking to add more names to your email list. But as with many things in life, we sometimes get too focused on quantity over quality. Which doesn’t sound like a problem in the world of email marketing, until you realize a list based on quantity will decrease your email marketing ROI and even negatively impact your email deliverability rate. In our last post, we wrote about the benefits to culling […]

How to Build a Valuable ListSharon2021-11-09T21:18:41+00:00

For Email Deliverability, Sometimes Less (on your Lists) Means More

Sharon2021-11-09T21:18:41+00:00

(Updated July 2018) So, you’ve crossed all your email marketing t’s and dotted all your email marketing best practices i’s with a targeted, relevant offer sent only to subscribers who opted in to your campaigns. Then you learn a major ISP has blocked your IP address due to spam complaints. Before you know it, your email deliverability is plummeting and you can’t get an accurate sense for how effective your email marketing campaign was. How could […]

For Email Deliverability, Sometimes Less (on your Lists) Means MoreSharon2021-11-09T21:18:41+00:00

More Email Marketing Best Practices for Building Email Lists

Sharon2021-11-09T21:20:49+00:00

Check out this dialog between a group of noteworthy email marketing experts for advice on building your permission-based, in-house email list. Each has a different point of view, but it’s interesting to note recurring themes…OK, it’s not interesting, it’s critical knowledge. Throughout this dialog (and not including the sales pitches), there are three points made repeatedly that we should pay attention to: 1) Content that rocks. Admittedly, no one uses that phrase “content that rocks” in […]

More Email Marketing Best Practices for Building Email ListsSharon2021-11-09T21:20:49+00:00

Email Marketing Best Practices for Growing Your List: Use a Real Person!

Sharon2021-11-09T21:20:50+00:00

Sometimes in my continuous search for email marketing best practices advice, I get the sense that I’ve seen it all before. Being surprised with new ideas is a treat. At first I would have claimed there was nothing new in this short MarketingProfs article on growing your in-house email list. I would at first glance have deemed it advice worth repeating just the same…because if everyone were applying these email marketing best practices, we’d stop talking about […]

Email Marketing Best Practices for Growing Your List: Use a Real Person!Sharon2021-11-09T21:20:50+00:00

Email Marketing Best Practice in Action: Have a Print Out of a Sample Email to Encourage Subscribers

LaRock2010-09-01T10:30:08+00:00

With the publication of our last email marketing newsletter on list building do’s and don’t’s, it seems I’m seeing examples left, right and center! I don’t know if that’s just because I’m paying attention because it’s top of mind, or if it’s because our email newsletter article was so timely, but all these other instances are helping us at ClickMail drive the points home! Here’s to better, and more successful, list building for everyone! And here’s […]

Email Marketing Best Practice in Action: Have a Print Out of a Sample Email to Encourage SubscribersLaRock2010-09-01T10:30:08+00:00