A recent article by Ken Magill confirms what we at ClickMail Marketing have been preaching (ah, sweet confirmation): that is, that email marketing is “returning vastly more for every dollar spent on it this year than every other marketing channel,” according to the Direct Marketing Association’s just-released Power of Direct economic impact study. Specifically, email marketing is bringing in $40.56 for every dollar spent on it this year, according to the DMA. When compared to other […]

Revisiting a Marketing Profs article from this past summer reminded me that as an email marketer, you have a wealth of email deliverability data at your fingertips. But are you looking at it? As mobile usage increases, your email marketing best practices should include knowing the demographic makeup of your customer, how your customers interact with your brand, and what devices they use to browse your website.  Are your emails “mobilized” for optimized mobile viewing? For […]

(Updated July 2018) As email marketers, we know you strategize your content across a variety of platforms, and you mobilize your resources to do the most with what you have. But today, though we’re talking about mobilizing, we don’t mean “to assemble or organize, to prepare, as for readiness,” which is our current dictionary’s definition of the term. Trust us, in five years, there will be another entry in Miriam-Webster’s, or at least the email marketing […]

The online edition of BtoB magazine recently ran an article on email marketing secrets and lies about mobile marketing. OK, really there was only one secret and one lie. The biggest takeaway for me was the secret: that you can easily code your emails to render properly no matter which mobile device your recipient has, an iPhone, BlackBerry or Droid. According to the article, coding can make the email appear correctly no matter the smartphone by […]

Is mobile email the equivalent of the executive summary of a whitepaper? Mobile is a growing market. And you have to be addressing it! But don’t throw the email baby out with the bathwater. You have to redesign for mobile but keep in mind that just because someone sees your email on their smartphone first doesn’t mean they won’t see it on their laptop later.   Also remember that your mobile email still has to convince […]