As I ponder what to expect in 2016, personalization strikes me as the biggest new area to email marketing—and one that’s growing fast. In many cases, what started out as a way to remarket to consumers after cart abandonment is morphing into powerful technologies that enable targeted email marketing like never before, taking personalization to a whole new level. Personalization is only going to keep going and growing, and marketers should take note—and take action. Cliff Condon, […]