Below is an email marketing best practices blog we published in the Email Experience Council’s blog. The content is critical enough that we are republishing it here as well. In email marketing, relevance continues to drive success. No matter what happens in the marketing space or technology space, successful email starts with relevance. But true relevance means being relevant to every subscriber, and that’s a tall order! With 5,000 or 50,000 or even 500,000 names in […]

Can you relate to a relational database? Or did I just speak Greek? If you’re not sure what we’re talking about here, take a look at Marco’s newest blog posting for the Email Experience Council (EEC). In this latest email marketing blog post, Marco tackles relational databases: what they are, why they matter and what you need to know if you’re going to start using one. A relational database helps you implement and adhere to email […]