New Dedicated IP Address? Use These Tips to Warm Up Your New IP Address the Right Way

2021-11-09T20:55:50+00:00

When sending from a new dedicated IP address, it is important to “warm up” that IP in order to establish a good reputation as a legitimate email sender with the Internet Service Providers (ISPs) like Gmail, Hotmail and Yahoo!. You might have been an established sender with your old IP address, but now that you have a new one, you must build your reputation all over again. And your sender reputation plays a big role in […]

New Dedicated IP Address? Use These Tips to Warm Up Your New IP Address the Right Way2021-11-09T20:55:50+00:00

Rebuilding Your Sender Reputation Takes Time, Even If You Weren’t the Bad Guy in the First Place

2021-11-09T20:55:51+00:00

Imagine your email marketing program is humming right along, deliverability is about where it should be, and you’re tweaking and testing for those incremental improvements you know will add up–when all of a sudden you’re seeing a 95% bounce rate when emailing subscribers using Gmail. That is practically every single Gmail address on your list. And when your list includes 50,000 Gmail addresses, that’s a lot of bounces—enough to keep a marketer up at night. Not […]

Rebuilding Your Sender Reputation Takes Time, Even If You Weren’t the Bad Guy in the First Place2021-11-09T20:55:51+00:00

What Is a Sender Reputation, and How Do You Improve It to Improve Email Deliverability?

2021-11-09T21:04:28+00:00

Because email deliverability is a big part of what we do here at ClickMail, we talk a lot about sender reputation. Yet is everyone clear on what is meant by sender reputation? A quick scan of past posts tells me this topic has been talked about but not actually explained. Until now… Your sender reputation is just that: your company’s reputation as an entity that sends email. Your reputation is determined and monitored by the ISPs […]

What Is a Sender Reputation, and How Do You Improve It to Improve Email Deliverability?2021-11-09T21:04:28+00:00
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