Although I titled this post, “What Should Your Email Ask For,” I could have titled it, “To Get What You Really Want, Ask for What You Really Need,” because that’s what we’re actually talking about. If you’re including social media buttons in your email marketing, it’s for one of two reasons: Either you want people to like you (or follow you), or you want them to share your email. Be clear on what you want, so […]
Social media–it pervades our lives, from Facebook to Instagram to Twitter and more. And the impact of social media on marketing has been equally pervasive, to the point that it’s nearly impossible to fully comprehend. Yet, that doesn’t mean social media marketing replaces traditional marketing methods. For all the bling and bang of these social superstars, there’s still a marketing channel that trumps them all: email. Sure, social is sexy and email is, well, email. But […]
Email marketers are used to numbers…lots of numbers. That’s because numbers matter in email. How many people are on your list? What was your email deliverability rate on that last campaign? How many were opened? How many click throughs? How many conversions? Unsubscribes? Forwards? Spam complaints? Numbers are so core to email, there’s even a book called Email Marketing by the Numbers. Yet some numbers can be misleading. They can make you think maybe email isn’t […]
I will make a confession right up front: I find Pinterest addictive. There I said it. I am borderline addicted to Pinterest. And I get how the images and sharing that make up Pinterest can be hugely beneficial for doing some of the best email marketing around when emailing a B2C audience. Pinterest makes it so easy to share images, that any business selling shoes, skis, furniture, recipe ingredients, pet care products, cars or even toothpaste could benefit from […]
If you’re looking into email integration to get your email marketing working side-by-side with your social media marketing, here’s a MarketingProfs.com article that will help you understand how to (and why to) leverage the different channels. Although it’s written by Guy Kawasaki on why he loves Google+, the article gives his take on each social media channel. Kawasaki compares the newbie Google+ to the other major social options: Facebook, Twitter and Pinterest. He says Twitter equals perceptions, […]
