Recently, I came across a blog post entitled “The Four Words That Will Get Your Email Opened” and I couldn’t resist clicking on the link. Here’s what they said. “You Are Not Alone.” Those are the four words that, in a somewhat unscientific yet convincing study, demonstrated an email open rate of 90%. That’s incredible. But let’s think about why this may be. As anyone with any level of familiarity with psychology knows, one of the […]