The Imperative of Email Testing in 2024 Beyond Avoiding Apologies

2024-02-28T17:15:30+00:00

(Updated October 23, 2023) In the ever-evolving realm of email marketing, two principles hold paramount importance: relevance and rigorous email testing. As an email technology provider committed to enhancing marketing effectiveness, we emphasize these core strategies to our clients. The focus on testing sheds light on a crucial aspect of email marketing—preventing the need for apology emails. Having witnessed the email marketing landscape for over two decades, I’ve observed numerous instances where brands had to issue […]

The Imperative of Email Testing in 2024 Beyond Avoiding Apologies2024-02-28T17:15:30+00:00

The Trouble with Email Marketing Best Practices: “Best” Practices Only Make You Average

2021-11-09T20:55:52+00:00

Good is the enemy of great. So says Jim Collins in his best selling book, “Good to Great.” He is referring to businesses that decide they are good enough, which means they are settling and no longer striving to be the best they can be. And that’s why the term “best practices” is misleading: Adhering to so-called best practices might make you think you’re doing everything that you can to optimize your email marketing, when really […]

The Trouble with Email Marketing Best Practices: “Best” Practices Only Make You Average2021-11-09T20:55:52+00:00

Testing as Email Marketing Best Practices? New eBook Makes A/B Split Tests Easy

2021-11-09T21:08:22+00:00

Test, test and test again…that’s a mantra you’ll hear a lot from this email marketing consultant, because it is only by testing that you can continually improve what works for your organization. Why email best practices alone aren’t enough Email marketing best practices have their place, but testing is the only way to know for sure what your own email marketing best practices must be, because there is no “one size fits all” in this industry. […]

Testing as Email Marketing Best Practices? New eBook Makes A/B Split Tests Easy2021-11-09T21:08:22+00:00

Morgan Stewart’s List of 101 Things You Could Be Testing

2021-11-09T21:09:45+00:00

One of the advantages to working with so many email marketing companies and getting so much email is being inundated with so many emails. OK, that might not sound like an advantage. But from an educational and best practices standpoint, it is! That’s because there is always a great history of best practices advice,  comparative analyses, and other information in our inbox, making the inbox a fantastically simple resource in an extremely complex industry. This morning here at ClickMail Marketing,  we scrolled down and came across this gem of email […]

Morgan Stewart’s List of 101 Things You Could Be Testing2021-11-09T21:09:45+00:00

Subject Line Length: Test for Results

2021-11-09T21:13:49+00:00

Subject line best practices tend to be all over the map.  We’ve seen studies claiming the shorter subject line is better, and others saying longer subject lines are. And we’ve seen studies saying personalization works and other saying it doesn’t. On subject lines, don’t assume you know the best length. Instead, test, test, test. What’s an email marketer to believe? When it comes to subject lines, the only email marketing best practices you can really depend on […]

Subject Line Length: Test for Results2021-11-09T21:13:49+00:00

Email Deliverability Best Practices: Can We Say Enough About Testing? No!

2010-07-28T15:53:57+00:00

Testing is a topic that has come up a lot lately at our email marketing vendor offices. We encourage constant testing all the time. Not to say you should test every single factor every single time. But always be testing by choosing something to test every time you do an email. It could be anything from your From name to the color of your call-to-action button. Constant testing falls into the category of email deliverability best practices […]

Email Deliverability Best Practices: Can We Say Enough About Testing? No!2010-07-28T15:53:57+00:00

Are You Testy? Count That Among Your Best Practices for Email Marketing

2010-06-21T11:34:20+00:00

We harp on best practices for email marketing, as you know if you spend any time with this email marketing blog. And among those best practices is testing. As an email marketing vendor, we talk a lot about testing, but we don’t see a whole lot of it really going on. So here’s an idea for encouraging you to implement more testing as a best practice for email marketing: Be testy. I don’t mean be crabby, […]

Are You Testy? Count That Among Your Best Practices for Email Marketing2010-06-21T11:34:20+00:00
Clickmail Marketing
Go to Top