The Value of Automated Emails…and How to Get It

2021-11-09T21:08:33+00:00

If you haven’t yet considered automating your marketing as part of your email strategy, here’s one good reason to change your mind: competitive edge. According to MarketingSherpa’s 2013 Email Marketing Benchmark Report, about half of businesses are using welcome and thank you emails. However, transactional emails were used by far less than half (40%) and follow-up emails such as post-purchase messages and surveys are used by only 25%. Wait, there’s more. Re-engagement emails are used by […]

The Value of Automated Emails…and How to Get It2021-11-09T21:08:33+00:00

Email Marketing Best Practices: Pull the Trigger and Stop the Sends

2021-11-09T21:16:44+00:00

Not only was Trigger the name of Roy Roger’s trusty steed, a horse with a lot of tricks up his sleeve. It’s a key word for email marketers in 2012 as well…and it might be a trick you want to keep up your sleeve for improving ROI in the year ahead. We all know about overcrowded inboxes, email-weary consumers, and overzealous marketing that sends emails far too often. The answer is to send fewer emails by […]

Email Marketing Best Practices: Pull the Trigger and Stop the Sends2021-11-09T21:16:44+00:00

How to Improve Your Email Marketing Program in Six Months or Less

2011-01-19T10:16:17+00:00

It’s the beginning of a new year. Advice is flying at you from all directions. Predictions too. 2011 this and 2011 that… It can be a little overwhelming for an email marketer, especially in light of the growth of social media and all the buzz about content marketing! At the risk of tossing even more advice your way, we want to suggest you review some of your email tactics. But rather than overwhelm you, we’ll make […]

How to Improve Your Email Marketing Program in Six Months or Less2011-01-19T10:16:17+00:00
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