Event-Driven Email Marketing Software Is Pushing the Envelope

2021-11-09T20:55:51+00:00

If your email marketing program involves simply sending out sales content to lists of subscribers, you are missing out on much of the medium’s potential. Event-driven messages and triggered emails are super powerful when it comes to reaching your audience with personalized content that resonates and converts. This is based on two axes. One is the timing which can be very precise. The other is the content based on data and behavior. The success of this tactic is […]

Event-Driven Email Marketing Software Is Pushing the Envelope2021-11-09T20:55:51+00:00

The Value of Automated Emails…and How to Get It

2021-11-09T21:08:33+00:00

If you haven’t yet considered automating your marketing as part of your email strategy, here’s one good reason to change your mind: competitive edge. According to MarketingSherpa’s 2013 Email Marketing Benchmark Report, about half of businesses are using welcome and thank you emails. However, transactional emails were used by far less than half (40%) and follow-up emails such as post-purchase messages and surveys are used by only 25%. Wait, there’s more. Re-engagement emails are used by […]

The Value of Automated Emails…and How to Get It2021-11-09T21:08:33+00:00

On Target Email Marketing Services: Triggered Emails and How They Work

2021-11-09T21:10:57+00:00

Setting up clients to use triggered email marketing is among the email marketing services offered by ClickMail but we’ve found it’s not fully understood. So this past month, our CEO writes about triggered email marketing for the Email Critic, providing an overview useful for newbies and ninjas both. In this post on triggered emails, Marco discusses the most common types and how to use them. These include:   The Welcome Email The Cart Abandon Email Confirmation […]

On Target Email Marketing Services: Triggered Emails and How They Work2021-11-09T21:10:57+00:00

Email Marketing Best Practices: Pull the Trigger and Stop the Sends

2021-11-09T21:16:44+00:00

Not only was Trigger the name of Roy Roger’s trusty steed, a horse with a lot of tricks up his sleeve. It’s a key word for email marketers in 2012 as well…and it might be a trick you want to keep up your sleeve for improving ROI in the year ahead. We all know about overcrowded inboxes, email-weary consumers, and overzealous marketing that sends emails far too often. The answer is to send fewer emails by […]

Email Marketing Best Practices: Pull the Trigger and Stop the Sends2021-11-09T21:16:44+00:00

Email Lessons Learned: Even Abandoned Cart Emails Require Testing

2021-11-09T21:20:45+00:00

Triggered email is definitely getting a lot more press these days! Are you doing triggered email? Some experts say if you’re only going to do one kind of triggered email, make it an abandoned cart triggered email. Here at ClickMail, more and more of our email marketing clients are doing abandoned cart emails. And we’re learning that the email marketing best practices around triggered emails are like anything email: They require testing, testing, testing. One of […]

Email Lessons Learned: Even Abandoned Cart Emails Require Testing2021-11-09T21:20:45+00:00
Clickmail Marketing
Go to Top