This year is my year to unsubscribe from the many email lists I’ve somehow made my way onto. Or should I say unwillingly been added to? Email lists can be like blackberry bushes: Just as the blackberries slowly but surely creep into one’s yard and take over, company lists seem to slowly get hold of one’s email address so your inbox clutter increases as slowly and surely as the blackberry vines. Then one day you look out […]

(Updated July 2018) Just as it’s hard not to take personally the sit-down conversation over a glass of wine that often begins with: “we need to talk” and ends with: “it’s not you, it’s me,” seeing a former subscriber go strikes a very familiar emotion-cocktail of confused/hurt/angry/dumbstruck feelings. But as with breakups, each goodbye offers an opportunity to learn from the experience and make improvements. These are the most common reasons your subscribers may choose to […]

What’s in a word? Everything. And the words you choose can either help your subscribers, prospects and customers feel like they have some control, or make them feel like they’re at your mercy. Email marketing best practices require you to pay attention to every word, every time…or else. Case in point: The dreaded, poorly done unsubscribe reared its ugly head in my email inbox yet again this week. Tired of getting emails from a certain company […]