Expert blog posts on email analytics topics including email campaign metrics, email reporting, email marketing analytics, email campaign analysis, email analysis tool, email analysis, email tracking, and email marketing metrics.

Getting Into the Gray Areas With Email Analytics

2021-11-09T20:54:44+00:00

Somewhere between the opens and the clicks is a wealth of email marketing data you need to be mining. You might call this the gray area, because it goes beyond the black and white of the simple email reporting of recent history. Yet it’s not actually gray, meaning it’s not hazy or unclear. Rather, in-depth email analytics—when done with the right tool—creates a crystal clear picture of your email marketing program, for each send and each […]

Getting Into the Gray Areas With Email Analytics2021-11-09T20:54:44+00:00

“Seeing Is Believing” – Why You Need Visual Email Analytics

2021-11-09T20:55:06+00:00

“The greatest value of a picture is when it forces us to notice what we never expected to see.” — John W. Tukey, Exploratory Data Analysis, 1977 As you know, we have five senses: touch, hearing, taste, smell and vision. Of those, vision is by far our most dominant sense. It’s also our fastest: Humans process visual information faster than other types of information. In fact, the human brain processes images 60,000 times faster than it does text. […]

“Seeing Is Believing” – Why You Need Visual Email Analytics2021-11-09T20:55:06+00:00

Email Analytics: Avoiding Data Don’ts Is Easier When You Know Your Options

2021-11-09T20:55:06+00:00

A recent article in MarketingProfs.com offered “Seven Disastrous Data Don’ts” with a quick snapshot of common mistakes marketers make when dealing with Big Data. The author made good points, and I am not refuting them at all. Rather, in pursuit of further edification on the topic, I thought I’d pick up where the author left off on the two disastrous don’ts we’re most familiar with here at ClickMail, to expand on them a bit and offer […]

Email Analytics: Avoiding Data Don’ts Is Easier When You Know Your Options2021-11-09T20:55:06+00:00

As Data Grows in Volume So Does an Urgent Need for Powerful Email Analytics

2021-11-09T20:55:06+00:00

Are you ready for some scary statistics? Because I was a little taken aback when reading through this Salesforce research on the state of analytics. These statistics are not email specific, but they are still relevant to our industry because they illustrate the increasing importance of data, the continued growth in volume of data, and the challenges businesses face in analyzing all that data—now and in the future. We know the importance of analytics… According to […]

As Data Grows in Volume So Does an Urgent Need for Powerful Email Analytics2021-11-09T20:55:06+00:00

Email 101: The (Continued) Importance of Email Deliverability and Analytics

2021-11-09T20:55:07+00:00

There’s a lot of shiny stuff going on in marketing right now, from the potential of wearable technology to in-app advertising to the Internet of Things (IoT). But two decidedly not shiny principles continue to stand as pillars of email marketing: email deliverability and email analytics. I say this because it’s true, but I say it now because of Andrew Bonar’s recent summation of the movers and shakers in the email industry. (Admittedly it’s not that recent, […]

Email 101: The (Continued) Importance of Email Deliverability and Analytics2021-11-09T20:55:07+00:00

Step Away From the Email Analytics! 6 Ways to Get a Big Picture View

2021-11-09T20:55:07+00:00

Two years ago we launched eMVision, a unique and innovative email analytics tool that integrations Tableau Software with the email reporting of major ESPs such as Salesforce Marketing Cloud. Since that launch, we have spent a lot of time talking to clients and other email marketers about email reporting and analytics, and we have learned one big lesson: Marketers tend to dive a little too deep into details when looking at their email reporting. What’s wrong […]

Step Away From the Email Analytics! 6 Ways to Get a Big Picture View2021-11-09T20:55:07+00:00

Mobile Is NOT the Answer to the Broken Promises of Business Intelligence

2021-11-09T20:55:51+00:00

In a recent article, CMSWire touted the mobile functionality of the Salesforce Analytics Cloud, powered by the Wave platform, detailing how Salesforce is enabling analytics on the go. Since the article started out being about the “broken promises” of business intelligence, it can lead one to believe that being mobile fixes what ails us and leads to the democratization of data we need. Not so fast. While mobile is interesting and convenient–and there’s admittedly a certain […]

Mobile Is NOT the Answer to the Broken Promises of Business Intelligence2021-11-09T20:55:51+00:00

“Half the Money Is Wasted…”–Use Email Analytics, and Know What’s Working

2021-11-09T20:55:51+00:00

I suspect every marketer has heard this famous line at least once during their careers: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That famous quote is attributed to John Wanamaker, an American merchant and the first retailer to place a half-page newspaper ad, which he did in 1874. (A few years later, he was the first retailer to place a full-page ad!) Mr. Wanamaker lived in […]

“Half the Money Is Wasted…”–Use Email Analytics, and Know What’s Working2021-11-09T20:55:51+00:00

Marketers Want Email Analytics–Can the ESPs Deliver?

2021-11-09T21:04:26+00:00

Here at ClickMail, we have access to some unique data due to the ESPinator. The ESPinator is a free online tool we built a few years ago to help marketers looking for a new email service provider (ESP) to narrow their list of possible ESP choices. As thousands of marketers have used the tool, over 200,000 data points have been created, enabling us to analyze that data and determine what really matters to marketers when shopping for […]

Marketers Want Email Analytics–Can the ESPs Deliver?2021-11-09T21:04:26+00:00
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