Despite the evolution of digital marketing over the past decade, one element remains steadfastly at the core of successful email marketing campaigns: subscriber engagement. The enduring principle that subscribers should dictate the direction of your email marketing efforts underscores the importance of viewing email not as a quick acquisition tool but as a powerful retention mechanism. Unlike SEO, PPC, and social media—which excel at driving initial traffic—email marketing shines in nurturing ongoing relationships, ultimately converting prospects […]

First, the good news: the rate of spam is down! And we mean way down. According to cyber-security firm Kaspersky Lab, the percentage of spam has fallen from around 80% to 67% of the global email total. That’s a significant drop. Next is the potential bad news: although decreasing spam is good news for legitimate email marketers because it means people will overall be happier about the state of their inboxes, it doesn’t necessarily mean less […]

This really happened… The following question was posted in a discussion group for email marketers: “I need to blast bulk emails on daily basis so suggest me some best email marketing tools.” As soon as I saw it, I thought, “Oh boy, that person is going to get lambasted for using not one, not two, but three dangerous words in this group: blast, bulk and daily.” I checked the comments on the post, fully expecting to […]

It’s one thing to be told how to do better email marketing. It’s another thing to be shown. And showing is just what Adestra has done in their Campaign of the Year 2015 report. Featuring the most successful email marketing campaigns run by Adestra clientele during the past year, this compilation is useful for every marketer doing email. Featuring 12 real-life email marketing campaigns, with imagery, subject lines, goals, and details on the noteworthy metrics, this […]